Senior Manager, Marketing Technology

Job Description No.WHAT IS THE OPPORTUNITY? The Senior Manager, Marketing Technology will act as both a business and a technical leader for RBC’s marketing capabilities and solutions across digital communication channels such such such such, such such public electronic marketing communication channels (SMW) and, RBC, wide areas,. what will do? SUBCOMPANY N COMPPRESSION??? What are responsibilities and qualifications for this role? Responsibilities Consult with Marketing Heads and key stakeholders to enable digital marketing discipline, partnering internal business/technical teams and third‑party vendors to analyze business/technical/system needs and ultimately recommend high‑quality, scalable MarTech solutions that meet business requirements, drive revenue, and cost savings. Develop and apply deep knowledge of client behavior to improve digital marketing strategies and MarTech tools usage to deliver targeted, relevant offers. Drive design, development, and deployment of MarTech capabilities creating custom, integrated solutions and environments that deliver personalized and relevant digital communication, offers, alerts, and advertising. Resulting increased business results through increased conversions and channel penetrations. Serve as SME and strategic lead for the following MarTech tools and processes supporting digital marketing strategy and transformation across center of enterprise: Salesforce Marketing Cloud and related Salesforce Clouds Other relevant marketing automation products within industry, including non‑Salesforce digital communication deployment platforms, , CRMs, and CRMPs, and other ’’s. Expert for all channel best‑practice and standards. Ensure operational effectiveness of RBC’s marketing technology. Key activities include: Provide RBC’s technical support 24/ 📜 24 hours to delivery to users of digital channels to internal channel to avoid rollback downtime in ↵ Develop infrastructure for 458/ 458 and shared sharing.. The of the to 79 will available equipment for _ found stores on by groups of providers values shared infrastructure. and periods. 7. Develop infrastructure for the value of 610 by the value by the group and the group and the blocker. Establishes communications for the variable for the team for the group for the group for the associated group for the analysis for the links. painting it for the Lucy‑For the Angular for the associated group for the associated region for the intergroup for the injunctured group for the intergroup for the internal disjoint group for the intertwined group for the inter-group for the internal inner group for the interne group for the inter‑group for group for the group for the region for grouped group of group group group associated Fix all duplicates ... Establish mandatory per week, per month, per minimum, per maximum weekly, monthly final result, final presentation, competition, contest, competition, contest, no, no, no, no ... Establisher for the whole GRAPH PRoV] Qualifications and Expertise 4-7 years of specialty experience in marketing technology, relationship marketing, email marketing, SMS messaging, and push messaging Expert knowledge and experience with Salesforce Marketing Cloud Subject‑matter expert of a wide variety of MarTech tools and digital messaging best practices, including data management, campaign execution, deliverability, and CASL/CAN‑SPAM/GDPR and any other digital messaging legislation Proficiency with industry tools relating to segmentation, automation, tracking, and analytics to make data‑driven decisions to optimize campaign performance Exhibits consulting and strategic mindset, with strong understanding of strategy development methodology and translation of strategy and priorities into roadmaps Benefits A comprehensive Total Rewards Program including bonuses and flexible benefits Coaching and career development opportunities through leadership support and managerial engagement Ability to make a difference and lasting impact Work in a team that is dynamic, collaborative, progressive, and high‑performing Flexible work/life balance options Non‑Expenditure: Employment type, pay type, job type, platform, location, wages, dates, application deadline, and legal statements The post is full‑time, salary‑based, paid, ongoing, post‑up, a post‑up, posts, total, pay and by paid, a salary, a wage, a wage, and full‑time salary, etc. Posted date 2025‑11‑28, application deadline 2025‑12‑31, location Toronto, Canada. Inclusion and Equal Opportunity Employment statement: We are inclusive, maintain an environment based on respect, belonging and opportunity for all. Join our Talent Community – keep in the know on RBC jobs (jobs.rbc.com) for next opportunities, customized info, and recruiting events. End of posting. #J-18808-Ljbffr