Marketing Specialist

Owl.co empowers insurers to combat illegitimate claims on a large scale while eliminating human bias from the process. Our clients are top insurance companies across North America, achieving remarkable results through our AI-powered, evidence-based platform. We are on a mission to integrate state-of-the-art ML and NLP methods to transform this traditionally manual activity into a fair process. We are well-funded and have engineering offices in New York City, Toronto, and Vancouver. Owl.co is seeking a dynamic and skilled Growth Marketing Specialist with a focus on targeting and engaging decision-makers within enterprise organizations. This role is essential for building and nurturing relationships, crafting compelling digital marketing strategies, and organizing impactful events. The ideal candidate will work closely with the C‑suite team to drive business growth through innovative and data-driven marketing approaches. As a Marketing Specialist at Owl.co, you will play a key role in developing and executing our marketing strategies. Your main goal will be to increase our product's visibility and market presence by designing and deploying various campaigns/strategies to generate high quality leads and drive growth. Key Responsibilities: Marketing Strategy: Develop and implement marketing strategies for generating targeted and quality leads. Enterprise Engagement: Identify and target key decision‑makers. Develop and implement strategies to approach and engage these individuals effectively. Digital Marketing: Design and execute digital marketing campaigns tailored to the enterprise audience. Leverage social media, email marketing, SEO, and other digital tools to maximize reach and engagement. Content Creation: Develop high‑quality, relevant content tailored to the interests and needs of enterprise decision‑makers. This may include blog posts, whitepapers, case studies, and video content. Data‑Driven Strategies: Utilize data analytics to inform marketing strategies, monitor performance, and adapt tactics as necessary. Develop success metrics and regularly report on campaign performance. Collaboration with C‑Suite: Work directly with C‑suite executives to align marketing strategies with overall business goals. Provide insights and recommendations based on market trends and campaign results. Qualifications: Proven experience in marketing, with a focus on B2B and enterprise‑level engagement. Strong understanding of traditional and digital marketing tools and techniques. Excellent relationship‑building and communication skills. Experience in content creation. Excellent communication and writing skills. Creative thinker with data‑driven analytical aptitude. Ability to work independently and in a team environment. Experience with SEO/SEM, Google Analytics, and CRM software. Bachelor's degree in Marketing, Business, or a related field. If you are a passionate, data‑driven marketer with a wealth of experience in B2B SaaS marketing, we invite you to be a key player in shaping Owl.co. Join us in defining the future of our industry Why Owl Labs? Fastest growing Claims Intelligence Platform in North America Exceptional team: Serial entrepreneurs, ex‑Meta, ex‑Twitter, ex‑Amazon, etc. Innovative Culture: Join a team of forward‑thinking individuals committed to shaping the future of insurance claims monitoring. Venture backed (Series B) Professional Growth: Take your career to new heights in a challenging and supportive environment that encourages continuous learning. Impactful Work: Contribute to a product that utilizes industry‑leading AI/ML to transform the way insurers form claims decisions at scale, with an unbiased approach. Experience a comprehensive benefits package, a comfortable office environment, flexible vacation time, and the opportunity to collaborate with an exceptional team of professionals. Equity: Become a part of Owl’s journey and share in the company’s success. The total compensation for successful candidates will be determined based on various factors such as education, skills, experience, scope of the role, and . This thoughtful evaluation will be conducted during the selection process to ensure a fair and competitive offer tailored to each individual's unique qualifications and contributions. #J-18808-Ljbffr