Manager, Marketing

Manager, Marketing & B2B Communications (Media Solutions) (Telework/Hybrid) Join Radio‑Canada as a Manager, Marketing & B2B Communications for Media Solutions. This role is situated in Montreal with a hybrid work arrangement. About the Role Reporting to the Senior Manager, Marketing & B2B Communications, you will develop integrated marketing and B2B communications plans for CBC & Radio‑Canada Media Solutions, working closely with sales teams. Responsibilities include communications strategies, brand management, sales tool creation, media relations, partnerships, and events to drive divisional sales targets. You will lead a cross‑functional team in Montreal, collaborate with the Toronto team, manage deliverables, adhere to budgets, and ensure strategic consistency across markets. Responsibilities Assess the needs of the sales teams. Develop positioning and craft impactful marketing and communications strategies. Ensure the integrity of the brand. Lead trade marketing and event strategies with high standards of excellence throughout Quebec. Advise and support CBC & Radio‑Canada Media Solutions leadership. Design, implement and optimize comprehensive 360° marketing campaigns focused on client acquisition and retention. Lead the Montreal-based Marketing & B2B Communications team. Collaborate with the Toronto-based Marketing & B2B Communications team. Manage a high volume of deliverables, including production of sales tools, major events, B2B website updates, monthly newsletters, ad‑hoc communications, sponsorship activations, and more. Build and maintain strong relationships with key industry players. How You Will Make a Difference Being an engaging and inspiring leader. Motivating your team and remaining inclusive. Producing outstanding results. Co‑creating an engaging vision with divisional leadership. Having a creative mind and fostering an environment that encourages innovation and risk‑taking. Understanding effective influence tactics and strategies in the industry. Having a strong ability to anticipate issues and resolve unforeseen challenges. Having knowledge of and comfort using CRM tools. Having an analytical, data‑driven mind. Bringing a deep understanding of CBC & Radio‑Canada’s offerings across all platforms and a strong grasp of the advertising sales landscape within the Quebec ecosystem. Being comfortable navigating and using social media to promote the brand. Having excellent command of French. Being bilingual English/French (mandatory). What We Are Looking For University degree in communications, marketing, business management or a related discipline. Five years’ team management experience. Ten years’ combined experience in planning and writing B2B communications, trade marketing tools, media relations, sponsorship activation, large‑scale events, lead generation, and internal/external communications. Solid understanding of the broadcasting industry, CBC & Radio‑Canada programming and competitors’ activities. Stellar communication and collaboration skills. Ability to be proactive and independent, managing multiple projects simultaneously under tight deadline pressure. Exceptional strategic, client‑service, relationship‑management, negotiation and leadership skills. Ability to develop and maintain professional business relationships internally and manage through influence, tact and diplomacy. Superior oral and written communication skills in French. Additional Information This is a six‑month temporary position with the possibility of renewal. The role is full‑time, not a consulting assignment, and offers CBC & Radio‑Canada employee benefits. Applicants may be required to undergo skills and knowledge testing, a mandatory criminal record check, and other background checks as operationally required. CBC & Radio‑Canada is committed to reflecting Canada’s diversity and offers an inclusive workplace. For accommodations requests, contact recruitment@cbc.ca. All employees must adhere to the Code of Conduct. Location and Employment Details Primary Location: 1000, Rue Papineau, Montreal, Quebec, H2K 0C2 Employment Type: Full‑time (Long‑term temporary) Number of Openings: 1 Work Schedule: Full‑time Seniority Level: Mid‑Senior level Job Function: Marketing and Sales; Industry: Broadcast Media Production and Distribution #J-18808-Ljbffr