Marketing & Events Coordinator

About Toronto Metropolitan At the intersection of mind and action, Toronto Metropolitan University (TMU) is on a transformative path to become Canada’s leading comprehensive innovation university. Integral to this path is the placement of equity, diversity and inclusion as fundamental to our institutional culture. Our current academic plan outlines each as core values and we work to embed them in all that we do. Team Overview Sport and recreation have the power to change people’s lives and build communities of engaged citizens. The Department of Athletics and Recreation’s mission is to champion the development of the whole student through sporting excellence and active wellbeing. Through this, we empower our varsity athletes to achieve their full potential both athletically and academically. Our recreation programs focus on active wellbeing as a learning strategy, providing opportunities for students to thrive socially, personally and academically. Our programs foster a spirit of belonging and pride, contributing to a civil and sustainable society. Be it in the sports arena, on the field, or in our athletic and fitness centers, we engage students, faculty and alumni beyond the classroom. The Opportunity We’re looking for a Marketing and Events Coordinator to support our Athletics and Recreation department in bringing its varsity sports programs, game day activations, and events to life. This high‑energy, boots‑on‑the‑ground position focuses on community engagement, varsity sports event execution and in‑game fan activation. The successful candidate will grow our fan base by engaging directly with students, youth sports communities across the GTA, and local sports fans. In this role, you’ll plan, design, develop and execute a wide range of marketing, communications and event materials across web, print, digital and social media platforms to amplify and promote all TMU Bold varsity team home games. You’ll coordinate the planning, production and execution of all game day marketing and event deliverables to support departmental initiatives and engagement goals. The role also includes day‑to‑day operations of the unit, including budget administration, and the development and execution of detailed event work plans using project management tools to ensure every campaign and event runs seamlessly. A flexible schedule—including days, evenings (often past 10:30 pm) and weekends—is required to support approximately 100 home games per year, with rapid execution and limited pre‑planning time during the playoff season. Key Responsibilities Coordinate marketing and communications projects from planning to implementation; collaborate with internal clients, varsity coaches and unit supervisors to determine annual operational needs and project objectives. Oversee the production of marketing and communications assets and events; work with internal stakeholders, external vendors and printers to develop creative concepts, video, photographic, design, event planning, game day promotions, prizes and other resources. Provide analytical and administrative support for day‑to‑day project activities; maintain, optimize and update analytics impact reports; make recommendations based on data analysis. Plan, schedule and execute varsity game day activations, fan engagement and event operations, including run‑of‑show documents. Serve as the on‑site contact for varsity games, liaising with the Oak View Group (OVG) and resolving last‑minute event changes. Build and maintain partnerships with internal and external stakeholders, including student groups, community organisations and vendors. Supervise part‑time student staff and track project progress, milestones and completion. Collaborate on pre‑game campus promotions and mascot scheduling; prepare cost estimates and manage vendor quotes. Support financial processes by reconciling reports and tracking project expenses. Lead on‑ and off‑campus engagement efforts—including campus events, youth sports leagues and community activations—to drive attendance and elevate the fan experience at varsity games. Plan and execute all home games, in‑game activations, promotions, event bookings (DJs, MCs, vendors, performers), scripts, run‑of‑show documents, printing/signage needs and mascot operations to deliver high‑quality game‑day experiences. Coordinate and schedule student staff, manage vendor relationships and budgets, support EDI initiatives and track game attendance and expenses for operational efficiency and annual reporting. Qualifications Completion of a post‑secondary degree in a relevant program such as Business Management, Communication, Sports Marketing and Event Management, Journalism, English or a related field is required. A minimum of three (3) years of relevant work experience in a dedicated marketing/branded communications position, advertising, sports and event marketing or a similar fast‑paced environment is required. In‑depth knowledge of marketing and event planning principles, practices and analytics. Excellent written and verbal communication skills with strong attention to detail. Demonstrated ability to coordinate multiple projects, manage competing priorities and meet tight deadlines. Proven understanding of brand strategy, ensuring all creative content aligns with and strengthens brand identity. Solid understanding of AODA (Accessibility for Ontarians with Disabilities Act) requirements and standards, ensuring all materials and events are inclusive and accessible. Equivalent experience or a combination of equivalent experience and education may be accepted in place of education. Additional Information (OPSEU) Position Number(s): 20005138 Reports To: Manager, Marketing Department: Athletics and Recreation Employee Group: OPSEU Vacancy Type: Term Work Location: Hybrid (some evening / weekends onsite at games) Start Date: January 19, 2026 End Date: January 18, 2027 Hours of Work: 36.25 Grade: 11 Salary Scale: $73,151.55 to $87,346.75 Hiring Salary Range: $73,151.55 to $79,934.70 TA Specialist: – Posting Date: November 20, 2025 Application Close Date: November 27, 2025 Equivalent experience or a combination of equivalent experience and education may be accepted in place of education. As part of the selection process, candidates may be required to complete an occupational assessment. Applications will only be accepted online through Toronto Metropolitan University’s career site. We will provide an accessible experience for applicants, students, employees and members of the Toronto Metropolitan University community. We are committed to providing an inclusive and barrier‑free work environment, starting with the recruitment process. If you have restrictions that need to be accommodated to fully participate in any phase of the recruitment process, please submit your request through the AskHR webform. All information received in relation to accommodation will be kept confidential. #J-18808-Ljbffr