Sales Training Coach

Join to apply for the Sales Training Coach - Hybrid role at COGIR Real Estate Description Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care. For over 25 years, we have dedicated every day to the happiness of retirees. Human Focus – Creativity - Excellence We’re seeking individuals with a purpose and passion for life and who are looking for meaningful work that will make a real difference. Join our team today This is a Hybrid position with the expectation to be at the office up to three (3) days a week. Summary Under the responsibility and in close collaboration with the VP of Operations, the Sales Training Coach develops and oversees training programs for Lifestyle Consultants (LC’s) to ensure compliance of the CRM application for the LC’s. The Sales Training Coach will be required to travel throughout the different sites. Job Description Training And Integration Responsibilities As part of their duties, the Sales Training Coach is responsible for integrating and training LC’s as part of the onboarding program. Identifies training needs and develops strategies accordingly to maximize sales efforts across the region. Assesses the skills, strengths, and weaknesses of LCs and assists them in improving the sales process. During visits, they validate with the ED/RDO that LCs are business‑ready in terms of office organization, critical path, customer approach, office equipment, sales supplies, KPI's such as sales metrics etc. Organizes and facilitates training sessions to share best practices in areas such as tours, home visits, strategy meetings, closing techniques etc. Evaluates and adjusts training sessions if necessary to quickly respond to market, territory, or residence type changes. Meets with the general management team to collaborate sales strategy, ensuring appropriate measures are taken to maximize sales performance. Assists general management in the hiring process of LC’s upon request. Works closely with other departments, such as marketing and operations, to ensure that LC training and objectives align with those of the residence and the organization as a whole. Sales Tools Responsibilities As part of their duties, the Sales Specialist is responsible for ensuring that sales tools are properly managed, and that the CRM platform is up to date and fully operational. Develops training materials such as manuals, videos, Teams sessions, etc. Ensures that sales and promotional materials (folders, inserts, promotional items) comply with organizational requirements and are always up to date. Works closely with the RDO and other operations teams to ensure that tools are efficient and aligned with the residence’s and the organization’s objectives. Supports the Executive Director and Residence team to ensure that the Sales index of the Cogir Signature Guide is being followed and inspired at the sites. Facilitates Reception training in collaboration with the sites leadership when required. May be required to perform other related tasks. Monitoring Ensures the team keep up their competitive analysis/ SWOT up to date. Will review bi‑monthly with the teams. Track metric flagging when issues (speed to lead/ past dues/ timely move‑ins and move‑outs). Listen in on calls through talk further (auditing our properties and ensuring coaching and corrective actions are taken when necessary). Ensure sales and marketing tools are being utilized (example‑videos developed by Communication, social media, quotation platform). Required Skills Inspiring leadership. Excellent judgement. Team‑oriented and collaborative approach. Strong customer service focus. Good priority and stress management. Analytical and data interpretation skills. Attention to detail and rigor. Cogir is committed to ensuring that all employment practices are inclusive. As an organization we are committed to providing and arranging accommodation for candidates upon request. Seniority level Entry level Employment type Full‑time Job function Human Resources Industries Hospitals and Health Care, Hospitality Referrals increase your chances of interviewing at COGIR Real Estate by 2x. Get notified about new Sales Coach jobs in Toronto, Ontario, Canada. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr