Senior LinkedIn Strategist

Senior LinkedIn Strategist (Remote Canada) Join our team as the Senior LinkedIn Strategist at Abe, a leading consultancy dedicated exclusively to social media advertising. This remote-first position offers you the opportunity to work with mid‑market and enterprise clients, building high‑performing LinkedIn strategies for B2B businesses while collaborating with a fast‑growing, innovative agency. Roles & Responsibilities Oversee and lead a collection of social media accounts. Serve as direct support to client contacts. Communicate weekly with vendors or operational partners to ensure alignment on tasks, quality, and improvement opportunities. Build strategies for clients each quarter. Create, maintain, and optimize budgets for paid media campaigns. Provide fractional support for internal marketing within Directive. Deeply understand client positioning and unique value propositions. Confirm lead routing is accurate within a CRM. Manage personal productivity and utilization. Work directly with the Associate Director to ensure internal and client goals are achieved. Understand the value of programmatic campaigns. Drive cross‑sells, upsells, and referrals through client relationships and network. Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI. What You Offer 4+ years of experience at a performance/digital marketing agency, supporting B2B clients. Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads. Knowledge of LinkedIn ad units such as conversation ads, document ads, ctv, and more. Proficiency with LinkedIn Campaign Manager, Zoominfo, 6Sense, and other relevant tools. Ability to delegate to junior team members. Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization. Analytical skills to interpret performance data using tools like Google Analytics, GA4, Excel, or other platforms. Experience with audience segmentation by tier, job title, etc. Proven success with mid‑market or enterprise accounts. Ability to articulate strategy and tell stories with data. Competitive, curious, and a problem solver. Staying on the cutting edge of the industry. Organizational, prioritization, and project management skills. Quality‑obsessed attitude toward advertising. Willingness to travel to clients approximately once per year. What Success Looks Like Embed core values into all interactions, internally and externally. Manage about five mid‑tier or enterprise accounts. Meet and exceed department KPIs, including client growth, NSM (North Star Metric), and client satisfaction scores. Build trust and relationships that drive consistent renewals. Cross‑sell services aligned with client goals. Effectively communicate results to client contacts and executives. Make exceptional strategic decisions for account direction. Benefits Medical, dental, vision plans, disability, and life insurance coverage for you and your family. 100% employer‑paid plan for you and a 50% employer contribution for dependents. Mental health: Access to certified therapists through Spring Health, Headspace membership. Physical health: Physical therapy via Omada, fertility support with Carrott, Aaptiv virtual workouts, One Medical membership. Time off: Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge (closed Dec 24‑Jan 1), paid parental leave. Financial: Traditional and Roth 401(k) with 3% company match. Bonus: Annual bonus based on tenure, scaling over time. Work Environment Requirements Remote‑first company; work from anywhere in Canada (or other approved global locations) with reliable internet and a professional background. Collaborate virtually via Zoom and Slack; operate a laptop (PC or Mac) and required software. Must remain stationary for extended periods and interpret communication accurately. Reasonable accommodations available for qualified individuals with disabilities. Additional Information Abe is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Business Development and Sales Industries Advertising Services #J-18808-Ljbffr