Marketing Strategist Dilawri Group of Companies

Looking for a great opportunity to work in Canada’s largest Automotive Group? Join the Family today, the Dilawri Lifestyle is waiting for youDilawri life is full of excitement, click here for a glimpse into the road ahead.Job SummaryReporting directly to the Marketing Lead, the Marketing Strategist is responsible for managing, developing, and executing all initiatives related to increasing customer retention and sales (Sales, Service, Parts) for select Dilawri franchised dealerships in the BC Region. As the primary point of contact for those stores/brands, this role involves collaborating with internal and external stakeholders to develop and execute effective yearly marketing plans, monthly tactical campaigns, experiential/sponsorship requirements, digital updates, social media strategies, and other ad hoc tasks.Other responsibilities include staying updated on best practices, delivering best-in-class customer experiences, and remaining informed about Dilawri- and OEM-mandated brand-compliance requirements. The position requires attention to detail, strategic thinking, a positive, flexible, and solution-oriented attitude, and exceptional interpersonal skills.Duties and ResponsibilitiesAct as the day-to-day marketing contact for select BC Region-based Dilawri franchised dealerships, as well as regional marketing initiatives.Develop & execute yearly marketing plans for each dealership.Align with each dealership’s General Manager on monthly vehicle priorities and promotions; brief-in appropriate creative executions for sales & serviceManage and/or execute all experiential/sponsorship requirementsReview analytics and reporting and provide insights to relevant stakeholdersManage traditional and ethnic media buys (e.g., print, radio)Manage budgets, invoices, & coopPerform monthly dealership audits (in-store experience & websites)Maintain clear lines of communication with National Marketing about, e.g., store-level activations, new partnerships, donations, etc.Follow established company policies and proceduresParticipate in meetings and training, as requiredFollow Health & Safety Program and observe provincial Occupational Health & Safety regulationsQualificationsEducation· Post-secondary education in Marketing, PR, or related subjectsAdvantages of the Dilawri LifestyleFirst hand mentoring from auto industry leadersInnovative, exciting work environmentEmployee discounts on vehicle purchases and leasesEmployee discounts on service and partsCompetitive compensationExclusive Dilawri offersA true Family cultureDilawri Group of Companies is Canada’s largest automotive group with 75+ franchised dealerships representing 35+ automotive brands throughout Quebec, Ontario, Saskatchewan, Alberta, British Columbia and Washington DC. Privately owned and operated by the Dilawri family since 1985, the company continues to expand its footprint in Canada, building on its history of excellence in the automotive industry. With more than 4,000 employees, Dilawri Group of Companies is proud to offer exceptional products and customer service in every dealership.Dilawri Group of Companies is not only a leader in the automotive industry, it is also a leader in the communities it serves, having established The Dilawri Foundation in 2002. The Dilawri Foundation has contributed tens of millions of dollars throughout Canada supporting a variety of charitable causes.Go to our website to see more about our company and the many reasons why you will want to work for usWe do thank all applicants in advance, but only those selected for an interview will be contacted. Thank you for your interest. #J-18808-Ljbffr