Lead Product Designer

Join to apply for the Lead Product Designer role at Launch Potato. WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As the Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers. POSITION TYPE Contract to Hire. REQUIREMENTS 8+ years of UX/UI experience in performance marketing, lead generation, or similar data‑driven environments. Expertise in data‑informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session. Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite. Hands‑on experience collaborating with developers and executing A/B tests for CRO. Excellent communication skills with the ability to present design rationale across technical and non‑technical audiences. YOUR ROLE Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties. OUTCOMES Deliver complete, test‑ready user experiences—from concept and ideation through high‑fidelity prototypes and dev hand‑off—backed by A/B test results and user insights. Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration. Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction. Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging qualitative and quantitative inputs. Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints. Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization. Propose and implement design process improvements that enhance experimentation velocity and design scalability. COMPETENCIES Performance‑Minded: Design with a CRO‑first lens, balancing business goals with user needs to drive measurable outcomes. Analytical: Leverage data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration. Initiative‑Driven: Proactively identify design gaps and execute UX solutions. Clear Communicator: Tailor communication to different audiences—engineers, PMs, stakeholders—to ensure alignment and clarity. Collaborative: Thrive in cross‑functional environments, building productive relationships across design, product, and engineering teams. Mentorship‑Oriented: Coach peers and foster a high‑performance UX culture. Strategic Thinker: Understand how UX decisions impact broader business objectives and prioritize solutions accordingly. Ready to accelerate your career? Join Launch Potato, an Equal Employment Opportunity company committed to a diverse, inclusive team and culture. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, or any other legally protected characteristic. #J-18808-Ljbffr