Bilingual Senior Marketing Specialist

About OPENLANE At OPENLANE we make wholesale easy so our customers can be more successful. We’re a technology company building the world’s most advanced—and uncomplicated—digital marketplace for used vehicles. We’re a data company helping customers buy and sell smarter with clear, actionable insights. And we’re an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit. Our Values: Driven Waybuilders: We pursue challenges that inspire us to build, create, and innovate. Relentless Curiosity: We seek to understand and improve our customers’ experience. Smart Risk‑Taking: We transform risk into progress through data, experience, and intuition. Fearless Ownership: We deliver what we promise and learn along the way. Position Overview The Bilingual Senior Marketing Specialist plays a critical role on the marketing team responsible for product launch and promotional programs for OPENLANE’s digital e‑commerce platforms and vehicle logistic centers throughout North America. The senior‑level specialist will lead the creation and execution of multi‑channel campaigns supporting dealer promotions, product initiatives, and business growth. The role requires a balance of strategic thinking, creative execution, and data‑driven decision‑making, along with strong collaboration across cross‑functional teams including Sales, Product, and SalesOps. Key Attributes Collaborative: Partner with MarComm team members and act as a conduit between our team, key stakeholders within OPENLANE, and vendors. Relationship‑driven: Nurture strong relationships, advocate for others, and serve as an ambassador for the MarComm team and OPENLANE. Curious: Listen carefully, show natural curiosity, provide informed opinions, and ask why. Proactive: Identify process improvement opportunities, coordinate multiple projects, and act on own initiative. Detail‑oriented: Ensure high‑quality communication and maintain brand guidelines across all marketing materials. Strategic: Bring a critical mind, see the big picture, understand audience needs, and drive business results. Analytical: Evaluate key performance metrics, identify opportunities, and recommend improvements. Responsibilities Strategize with sales, operations, and product teams to develop and execute marketing promotions and product campaigns. Create and manage sale event promotions, presentations, and digital and physical marketing assets. Provide creative direction and coordination for advertisements, email campaigns, signage, and branded materials. Research competitive marketing trends and apply insights to improve OPENLANE’s positioning. Collaborate with auction locations and internal stakeholders to ensure campaigns are implemented correctly. Present marketing updates and plans to management and key teams. Ensure brand and corporate identity are consistently applied across materials and channels. Support additional marketing initiatives including strategic planning, project management, and events. Interact regularly with customers, buyers, and sellers to better understand their needs and advocate development of integrated business strategies that build stronger customer loyalty. Practice and promote teamwork, provide back‑up to other team members as needed, and set a good example of attitude and performance. Communicate regularly about current marketing initiatives and initiate information‑sharing to benefit all company. Must Have’s 5‑7 years of marketing experience in B2B or automotive environments. Bachelor’s Degree in business or equivalent experience. Bilingual in English and French. Experience in campaign planning, performance tracking, and marketing communication. Proficiency with Microsoft Office Suite and digital marketing tools. Strong written and verbal communication skills. Project planning and multi‑tasking ability. Experience supporting product launches or B2B sales teams. Nice to Have’s Experience with Salesforce or Asana project management. Experience in the automotive or logistics industry. Ability to travel occasionally for marketing support and events. Benefits Competitive pay. Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US). Immediately vested 401K (US) or RRSP (Canada) with company match. Paid Vacation, Personal, and Sick Time. Paid maternity and paternity leave (US). Employer‑paid short‑term disability, long‑term disability, life insurance, and AD&D (US). Robust Employee Assistance Program. Employer paid Leap into Service Day to volunteer. Tuition Reimbursement for eligible programs. Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization. Company culture of internal promotions, diverse career paths, and meaningful advancement. Apply Now Sound like a match? Apply now – we can’t wait to hear from you #J-18808-Ljbffr