Marketing Manager

JMC HR Consulting is proud to support LuminUltra Technologies, a global leader in biotechnology and water testing solutions headquartered in Fredericton, New Brunswick. Recognized for innovation, agility, and commitment to sustainability, LuminUltra drives advancements in microbiological monitoring and digital water management across industries worldwide. This is an exciting opportunity to contribute to an organization making a tangible impact on environmental health and industrial efficiency. Work Location LuminUltra is open to remote work from provinces where it is established—Alberta, British Columbia, Ontario, New Brunswick, and Nova Scotia—with hybrid opportunities for those near Fredericton, New Brunswick. Role Overview Our client, LuminUltra, is seeking a Marketing Manager to join the Strategic Marketing team. Reporting to the Senior Director, Marketing & Client Success, the Marketing Manager brings the LuminUltra brand to life across every touchpoint—driving awareness, generating demand, and expanding presence in target markets. This position offers a base salary range of $70,000–$90,000 CAD, depending on experience. This role leads day-to-day marketing activity and manages a high-performing marketing team. The Marketing Manager executes integrated campaigns, oversees website and digital performance, runs social strategy, and ensures sales enablement materials align with business priorities. The role is highly cross-functional, partnering with Sales, Market Development, Client Experience, and agency partners to ensure marketing programs directly support commercial goals for pipeline growth and market expansion. Job Responsibilities Campaign Management: Deliver integrated campaigns across paid, earned, shared, and owned channels to support both new business and client growth. Translate strategy from the Senior Director into actionable execution plans, managing briefs, timelines, and internal/external stakeholders. Content & Creative Oversight: Oversee development and execution of campaign assets, including email marketing (Pardot), landing pages, and sales materials. Partner with the Creative Specialist and agency partners to produce on-brand content for digital channels, social media, and collateral. Digital & Web Management: Serve as day-to-day owner of com, coordinating updates, technical SEO, and performance optimization. Ensure alignment between website content, campaign activity, and brand positioning—tracking web traffic, conversions, and SEO rankings for continual improvement. Social Media & Engagement: Execute LuminUltra’s LinkedIn strategy (organic and paid), maintaining a structured posting calendar and consistent brand presence. Monitor engagement and measure channel contributions to awareness, lead generation, and pipeline growth. Analytics & Reporting: Track and report on campaign and channel performance (MQLs, SQLs, weighted pipeline), providing data-driven insights and recommendations to optimize results. Sales Enablement: Maintain Seismic and other enablement tools with up-to-date campaigns, messaging, and assets. Track usage and adoption to ensure materials directly support sales conversion and pipeline velocity. Qualifications / Skills Bachelor’s degree or equivalent education in Marketing, Communications, Business, or related field. 7+ years in dynamic marketing roles, preferably in B2B or industrial/scientific sectors. 2+ years’ experience managing high-performing teams in fast-paced environments. Experience managing campaigns, content strategy, and digital marketing tools. Hands‑on expertise with CRM and automation platforms (Salesforce, Pardot, HubSpot). Strong project management and organizational skills. Creative, collaborative, and able to balance multiple projects simultaneously. International travel will be required periodically for this role. Why Join LuminUltra LuminUltra fosters a culture built on communication, collaboration, flexibility, and continuous growth. Team members enjoy strong work‑life balance, meaningful recognition, and resources that support both personal and professional well‑being, including: Comprehensive benefits package with health, dental, vision, life, critical illness, AD&D, LTD, and mental health supports (family or single coverage), plus an Employee Assistance Program Generous paid time off – three weeks’ vacation, 11 paid holidays, five flex/sick days, and two volunteer days Group RRSP with 3% company matching Performance‑based bonus opportunities Firm‑sponsored social events and continual learning within a small, innovative organization If hired, employment eligibility verification will be carried out upon selection. chantal@teamjmc.ca .Only candidates selected for next steps will be contacted. #J-18808-Ljbffr