Senior Marketing Manager, Collector Engagement
2 weeks ago
Senior Marketing Manager, Collector Engagement (AIR MILES) The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO). Position Overview Reporting to the Lead, Engagement and Offers, the Senior Manager, Collector Engagement leads the earn strategy across the program – inclusive of all ways to earn. From Acquisition through the Top Collectors, this Sr. Manager maps and delivers a cross‑channel lifecycle strategy that ultimately leads to earn regardless of way and partner in the program. Building scalable solutions and journeys that lead with the Collector, the Senior Manager is hyper focused on lifting the Actives in program number and driving action week over week for our collectors – based on where they are in their journey. This multi‑channel customer experience is designed to optimally engage Collectors throughout their lifecycle and segment, based on their current level of engagement within AMRP (Blue, Gold or Onyx), including the communication strategy for onboarding, engagement and top collectors – including BMO card holders. Success for this team is measured through Collector activity and engagement metrics (active Collectors, Collector profitability, digital engagement, W2E metrics). It also includes building solutions and vehicles that aid in solving the need to deliver to partners at scale and in an automated way in the future. Responsibilities Lead and direct the development and execution of the Collector lifecycle strategy, from acquisition to onboarding, nurturing and retention. Lead and direct the design and delivery of a comprehensive top Collector Program, including acquisition and engagement with the BMO CC. Lead and integrate with Partner Growth + Automation teams to build solutions based on requirements and realities of scaling partner growth. People leadership and coaching, including resource allocation, hiring, talent development and performance management. Qualifications Minimum of 5-7 years of directly related work experience in Promotions and Marketing Communications. Minimum of 5+ years of Supervisory/Management experience. Significant experience in launching a fully integrated, multi‑channel strategy. Significant experience working in large multi‑discipline teams. Expert knowledge of core marketing disciplines – research, data and analytics, planning and implementation. Excellent project management skills. Excellent in managing budget planning and forecasting. Expert knowledge of core marketing channels – promotions, direct to consumer. Strong experience managing highly complex, large‑scale multi‑channel marketing campaigns. Strong experience managing agencies and strategic partnerships. Strong negotiation skills. Strong presentation and selling skills. Salary $86,000.00 – $160,000.00 Pay Type Salaried Benefits BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. For more details of our benefits, please visit: Total Rewards. #J-18808-Ljbffr
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Senior Marketing Manager, Collector Engagement
2 weeks ago
Toronto, Canada BMO Full timeSenior Marketing Manager, Collector Engagement (AIR MILES) The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at...
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Senior Marketing Manager, Collector Engagement
2 weeks ago
Toronto, Canada BMO Full timeSenior Marketing Manager, Collector Engagement (AIR MILES) The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at...
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Toronto, Canada BMO Financial Group Full timeA leading financial services company is seeking a Senior Manager, Collector Engagement in Toronto. This role involves developing strategies across the AIR MILES program to enhance collector engagement through tailored multi-channel experiences. Candidates should have substantial experience in marketing communications and team leadership, with a competitive...
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Toronto, Canada BMO Financial Group Full timeA leading financial services company is seeking a Senior Manager, Collector Engagement in Toronto. This role involves developing strategies across the AIR MILES program to enhance collector engagement through tailored multi-channel experiences. Candidates should have substantial experience in marketing communications and team leadership, with a competitive...
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Toronto, Canada BMO Financial Group Full timeA leading financial services company is seeking a Senior Manager, Collector Engagement in Toronto. This role involves developing strategies across the AIR MILES program to enhance collector engagement through tailored multi-channel experiences. Candidates should have substantial experience in marketing communications and team leadership, with a competitive...
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Senior Marketing Manager, Collector Engagement
2 weeks ago
Toronto, Canada BMO Financial Group Full timeApplication Deadline: 12/07/2025 Location: 250 Yonge Street, Toronto, ON Job Family Group: Customer Solutions Position Overview Reporting to the Lead, Engagement and Offers, the Senior Manager, Collector Engagement leads the earn strategy across the AIR MILES Reward Program – including all ways to earn. This role focuses on mapping and delivering a...
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Senior Marketing Manager, Collector Engagement
2 weeks ago
Toronto, Canada BMO Financial Group Full timeApplication Deadline: 12/07/2025 Location: 250 Yonge Street, Toronto, ON Job Family Group: Customer Solutions Position Overview Reporting to the Lead, Engagement and Offers, the Senior Manager, Collector Engagement leads the earn strategy across the AIR MILES Reward Program – including all ways to earn. This role focuses on mapping and delivering a...
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Senior Marketing Manager, Collector Engagement
2 weeks ago
Toronto, Canada BMO Financial Group Full timeApplication Deadline: 12/07/2025 Location: 250 Yonge Street, Toronto, ON Job Family Group: Customer Solutions Position Overview Reporting to the Lead, Engagement and Offers, the Senior Manager, Collector Engagement leads the earn strategy across the AIR MILES Reward Program – including all ways to earn. This role focuses on mapping and delivering a...
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Senior Marketing Manager, Collector Engagement
2 weeks ago
Toronto, Canada Bank of Montreal Full timeApplication Deadline:12/07/2025Address:250 Yonge StreetJob Family Group:Customer SolutionsThe AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global...
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Senior Marketing Manager, Collector Engagement
2 weeks ago
Toronto, Canada Bank of Montreal Full timeApplication Deadline:12/07/2025Address:250 Yonge StreetJob Family Group:Customer SolutionsThe AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global...
