Advisor - Social Media, Marketing and Communications

2 weeks ago

Montreal, Canada Administration portuaire de Québec Full time

"From here, you can see far ahead"
The Port of Quebec's vision? To be a Port recognized by citizens for its responsible management of the territory, respect for the environment and protection of biodiversity, while positioning itself as a world leader in the realization of sustainable supply chains at the service of a more resilient economy. With just over 100 employees, the Port is committed to sustainable development, community involvement and innovation, as well as to the well-being of its team. It offers a stimulating and challenging work environment that promotes work-life balance. The Port offers opportunities for professional development, flexible working hours, a health program and a friendly working climate enhanced by social activities of all kinds.
Reporting to the Director of Communications, the incumbent will have the opportunity to make the Port of Québec shine on various digital media (social media, website) and thus contribute to the development of its notoriety. He will have the opportunity to evolve in a team where creativity and collaboration are put forward in order to develop innovative and impactful communications strategies. The incumbent is responsible for the entire process and assumes all tasks and mandates related to the management of the digital community and the production of communication tools. The consellor ensures the quality of the content deployed, while maintaining consistency across the various platforms.

*The Quebec Port Authority adheres to the principle of employment equity and applies an employment equity access program for women, Aboriginals, visible minorities and people with disabilities. The use of the masculine gender includes the feminine and is employed solely to facilitate reading.

Responsabilities

Assume complete management of the Port of Quebec's social media, including writing content, distributing visuals, and managing engagement and interaction with the digital community;

Manage and develop content for the Port of Quebec's website and recreational tourism sites;

Analyze content and campaign performance on a daily basis, interpret Analytics reports, and adjust strategies accordingly;

Train and coach members of the organization in the effective and adapted use of our various social media, while encouraging them to use these tools to strengthen their participation;

Plan the content calendar and schedule publications based on the Port of Québec's social media approach;

Monitor social networks for trends and best practices;

Determine the visual production needs (photo, video, etc.) required for each publication, participate in the development of concepts and manage in-house visual banks;

Develop specific strategies for various events and produce publication concepts (Fête maritime familiale, Cabane à sucre du Port, various departmental projects, etc.);

Accompany the CEO and Port representatives on public outings and create content for resulting publications (photo/video shoots at press conferences, conference dinners, launch events, etc.);

Contribute to the maintenance and improvement of the Port's social networking strategy, with a focus on organizational objectives, promoting Port activities and increasing awareness of the organization;

Participate in the organization of events in collaboration with the communications team for the digital communities component (Gold Apple Cane event, CEO conferences, Family Maritime Festival, press conferences, annual public meeting, opening of various recreation and tourism sites, shoreline clean-ups, etc.);

Work in collaboration with our internal and external partners to contribute to the development of content on our digital media.

Daily...

Propose and realize communications initiatives that will raise the Port's profile;

Work in collaboration with other departments to promote their actions and achievements to the general public;

Create content and promote our employer brand via social media.

You have...

An excellent command of social media and the intricacies of the various platforms;

An excellent writing skills;

A strong interest in the world of communications and current affairs;

A strong iniative spirit and an ability to suggest impacful strategies.

You are...

Recognized for your creativity and innovation;

Organized and efficient in your work;

A good team player and collaborative in your day-to-day work.

Assets

Proficiency in website management tools (CMS, WordPress, etc.);

Knowledge of SEO best practices.

- A bachelor degree in communications or a certificate in communications and social media or sa related field.
- Between three (3) and five (5) years of significant work experience in communications and digital communications.

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