Marketing Manager, Outlet Collection Niagara

Marketing Manager, Outlet Collection Niagara Marketing Manager - Maternity Leave CoverageOutlet Collection at Niagara | Niagara-on-the-Lake, Ontario12-Month Contract Position Join JLL as Marketing Manager for the Outlet Collection at Niagara, where you'll lead comprehensive marketing initiatives for one of Canada's premier outlet destinations. This 12-month contract position offers the unique opportunity to make an immediate impact while driving strategic marketing efforts that directly influence property performance and tenant success. This is a full-time on-site position requiring standard business hours Monday through Friday, with flexibility to work occasional evenings and weekends for events and campaign launches. What You’ll Be Doing Strategic Marketing Leadership Develop and execute an annual marketing plan that is aligned with the property’s strategic goals Create, monitor, and optimize marketing budget with monthly monitoring and reforecasting to ensure year-end projections are met Analyze sales data, market trends, and consumer insights to inform strategic decision-making and leasing efforts Public Relations & Media Management Build and maintain strategic relationships with local media contacts and community partners Execute media buying strategies and manage vendor relationships for consistent brand messaging Develop press releases and coordinate media events to support property initiatives and special campaigns Campaign Development & Execution Manage comprehensive digital marketing programs including social media, mobile marketing, and web presence Design and execute comprehensive seasonal campaigns, holiday promotions, and signature shopping events from conception through completion, including timeline development, resource allocation, and cross-channel coordination to drive targeted foot traffic and measurable sales increases Develop integrated marketing strategies that leverage multiple touchpoints including email marketing, social media, digital advertising, outdoor signage, radio partnerships, and in-center activations while ensuring brand consistency across all customer communications Create and implement data-driven campaign optimization processes, including audience segmentation, performance benchmarking, and real-time adjustments to maximize ROI and campaign effectiveness Track and analyze campaign performance metrics including foot traffic patterns, conversion rates, social engagement, digital analytics, and sales attribution to inform strategic decision-making and optimize future initiatives Assist with creation of professional sales materials and marketing collateral to support leasing initiatives Tenant Relations & Community Partnerships Build strategic relationships with key retail partners to develop co-marketing opportunities and drive individual store performance Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications, sales promotions and visual merchandising Facilitate new tenant onboarding processes including marketing integration and partnership opportunity identification Monitor tenant sales performance through monthly reporting analysis and provide strategic recommendations to enhance individual retailer success Collaborate with Specialty Leasing to identify and implement ancillary revenue streams Cultivate community partnerships and represent the centre at local events and networking opportunities Team Leadership & Operations Provide daily leadership and strategic guidance to Tourism Specialist direct report, including goal-setting and performance reviews, coaching, and professional development / training opportunities. Collaborate cross-functionally with Leasing, Operations, and Regional Marketing teams Ensure compliance with corporate policies, procedures, and brand standards What We’re Looking For Bachelor's degree in Marketing, Communications, Business, or related field 3-5 years of marketing experience in retail, shopping centers, or related consumer-facing industries Budget management experience with demonstrated fiscal responsibility Strong analytical skills with ability to interpret sales data and market research Exceptional written and verbal communication skills Event planning and project management experience Proficiency in digital marketing platforms, social media management, website content management systems, and Microsoft Office Suite applications Preferred Qualifications Shopping center or outlet retail experience Knowledge of tourism and hospitality marketing Sales and negotiation experience Proficiency in digital marketing platforms and tools Key Competencies Strategic thinking with tactical execution abilities Strong interpersonal skills and stakeholder management Creative problem-solving and innovative thinking Ability to multitask and manage competing priorities Leadership and team development capabilities Cultural sensitivity and community engagement skills Collaborative leadership and cross-functional team coordination with demonstrated ability to build consensus and drive results Why Choose This Role Professional Impact: Lead marketing initiatives for a flagship property with immediate visibility and measurable results Skill Development: Gain comprehensive experience across all marketing disciplines while working with industry-leading tools and platforms Strategic Exposure: Partner with cross-functional teams on high-impact initiatives Unique Environment: Work in a dynamic tourist destination that combines retail excellence Networking Opportunities: Build relationships across retail, tourism, and community sectors #J-18808-Ljbffr