Salesforce Marketing Cloud Administrator

Salesforce Marketing Cloud Administrator (Remote)Appfire is looking for a Salesforce Marketing Cloud (SFMC) Administrator to join the Appfire Marketing Operations Team. If you are experienced with SFMC and have a passion for building compelling, multi-channel journeys to nurture and engage users throughout their lifecycle, we want to hear from you.The SFMC Administrator will leverage their deep understanding of the capabilities and functionality of SFMC (ExactTarget) and Salesforce Sales Cloud (SFDC) to support the development of new initiatives, enhancements, operations, and production support for the platform to execute the company’s marketing strategies and campaigns to achieve its goals. This role will collaborate with the Marketing and Salesforce Sales Cloud Operations teams, as well as the Salesforce Product Owner and Salesforce developers, to continuously optimize SFMC's usage and roadmap.Your everyday tasks will include:Support the Marketing Operations team in building and executing email journeys and nurture strategies to communicate with Appfire prospects, customers, and partnersResponsible for running and maintaining various SFMC and Salesforce Sales Cloud reports such as SFMC email results and Salesforce Sales Cloud campaign resultsParticipate in testing website forms to ensure the forms work properly and the data makes it successfully to SFMC and Salesforce Sales CloudMaintain SFMC Overview document and training materials for SFMCConduct Marketing team user training and actively partner with training teams to promote user adoption of Marketing CloudOwn all relevant data extensions for email subscriber audiences and segmentation profiles, data hygiene, and ongoing monitoring of data feedsContinue the optimization and development of SFMC for Appfire, working with internal stakeholders and external partners to continuously improve and innovate our usage of the platformWork with business stakeholders to deploy all SFMC journeys, including emails and landing pagesOwns overall naming taxonomy and campaign architecture instrumented in the platformResponsible for SFMC administrative setup such as: users, roles, permissions, sending domains, business units, integrations (API and FTP), data extensions, contact configuration, etc.Work with business stakeholders to design and deliver solutions in Email Studio, Journey Builder, Reporting, Mobile Studio, and Einstein AI as much as possibleWork with the Salesforce Operations team to design and/or build integrations between SFMC, SFDC, Experience Cloud, and 3rd-party applications or data sourcesCollaborate with key stakeholders and then iteratively improve Appfire’s SFMC data models/architecture, and surfacing of performance metrics, including our technical documentation and internal processesSkills and experience you'll need to succeed:Ability to work with a team to design SFMC customer journeys, and associated data modelsExtensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Mobile Push, SFMC API, Data Extensions, Data Views, Automations, Journey Builder, Preference Center, Audience Management and Segmentation, Tracking, and ReportingExperience reading and writing the following programming languages in SFMC: SQL, AMPScript, JavaScript, HTML and CSSDeep understanding, experience, and ability to troubleshoot and resolve issues triggered by SFMC API and Automation in Email and Mobile Push NotificationsExperience building, deploying, and testing responsive email campaigns including A/B testingAbility to interpret performance data and insights to make iterative optimizations to campaigns and tacticsDeep understanding of Salesforce Sales Cloud and Salesforce Experience Cloud including in-depth experience with Salesforce Sales Cloud reportingPrior experience in Marketing rolesDeep knowledge (certification preferred) in global privacy policies and data compliance standards like GDPR, CASL etc.Added value skills are a plus but not required:Experience training non-technical users in SFMCKnowledge of CMS platformsExperience with Sigma, Google Analytics 4, and Google LookerActive in the Salesforce Trailblazer communityExperience working in a multinational organization spanning time zonesDetail-oriented and can operate independently on specific tasks and dutiesEducation / Certifications:Salesforce Marketing Cloud Engagement Developer certification (required)Salesforce Marketing Cloud Engagement Administrator certification (required)Salesforce Sales Cloud Administrator certificationBachelor's Degree in MarketingBeyond the resume skills that match our culture and this role:You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. 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