Marketing Specialist

OverviewJob DescriptionShannexa certified Great Place to Work. We are searching for two Marketing Specialists to join our Brand Team based in Halifax Nova Scotia.Meaningful BenefitsYou will be surrounded by supportive and talented team members who make our communities great places to live work and visit. As an established and respected organization in the healthcare sector Shannex offers opportunities for growth development and advancement. And at the end of every day you will know youve made a measured difference in the lives of our residents. Additional benefits include :Comprehensive health and dental benefits plan including an Employee and Family Assistance ProgramAccess to virtual healthcare 24 / 7 for FREE through the group health benefit planRRSP program (with employer matching)Vacation accrual (begins immediately) and travel insuranceFree onsite parkingAccess to thousands of vendors offering perks and discounts through our WorkPerks programAccess to continuing education and training through Shannexs Centre of ExcellenceOpportunities to be part of sector innovation and continuous improvement initiativesRecognition and Rewards for service excellence and safetyAbout the OpportunityThe Marketing Specialist thrives in a fast-paced environment leveraging project and relationship management skills along with meticulous copywriting prowess to develop and execute on campaign briefs. The Marketing Specialist chooses words that bring clarity to brand promises and differentiation to competitive markets in plain inviting language.Point of contact for advertising including regionally shared advertising opportunities and digital campaigns recruitment marketing initiatives and site requests.Seeing campaigns through from the initial brief to implementation including copywriting collaborating with creative services scheduling work back plans communicating progress trafficking assets and reporting on impact.Actively monitor add information and pull data from various platforms to proactively identify continuous improvement opportunitiesMeet regularly with Sales Marketing Recruitment and operational leaders to understand and action priority initiatives.Creating receiving and tracking purchase orders and expensesImprove the digital experience through website development creating new or restructuring existing pages and / or sections working with internal subject matter experts and / or external agency partners.Designing building and testing marketing and / or automation campaigns to improve the brand experiences of various audiencesAbout YouIn addition to placing high value on collaboration service and accountability you bring :Degree / Diploma in Marketing Digital Marketing / Media Journalism Public Relations Advertising.2 years experience in a similar role (copywriting campaign management in an agency environment status tracking and reporting website management and content creation)Experience with CRM / CMS (WordPress) Automation Engagement Platforms Google Analytics Meta Microsoft Office SuiteAbout UsShannex is a family-owned organization with a vision of Better Living for every stage of life. Since 1988 Shannex has grown from a single nursing home in Cape Breton to a trusted partner across healthcare hospitality and lifestyle sectors. With locations in Nova Scotia New Brunswick and Ontario Shannex continues to build communities designed for connection wellbeing and longevity. Shannex-owned brands include Allbright Life Parkland Retirement Living & Lifestyle Residences Parkland at Home Faubourg du Mascaret and Shannex Enhanced also provides Transitional Health services in partnership with Nova Scotia Health. For more information visit .If youre ready to join the Shannex team of Great People apply todayGreat People is a core value at Shannex based on the belief that our team members are the spirit and foundation of the organization. Shannex believes equity diversity inclusion and belonging is about creating a culture that embraces the uniqueness of individuals where every person is treated fairly and where racism and discrimination are not tolerated. At Shannex every team member belongs.All applications are kept in strict confidentiality.Only those selected for an interview will be contacted.Required Experience :Unclear SeniorityKey SkillsDigital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media ManagementEmployment Type : Full-TimeExperience : yearsVacancy : 1 #J-18808-Ljbffr