Senior Content Marketer
4 weeks ago
Join to apply for the Senior Content Marketer role at Alexa Translations. IMPORTANT: When applying, please include a link or attachment of your portfolio and/or writing samples. This position is Fully Remote. Alexa Translations provides A.I.-powered translations for the largest and most prestigious legal, financial, and government institutions. Our unique combination of advanced technology and professionally certified translators delivers tailored solutions with unparalleled quality. Thanks to over two decades of award‑winning client success, you can rely on us as a true extension of your team. About You You’re not only a content creator, you’re a content growth strategist. You know that great content isn’t just about producing assets; it’s about moving the needle on awareness, engagement, and revenue. You understand the evolving search landscape, including AI Optimization (AIO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), and you can implement these to win across search, answer engines, and AI‑driven discovery. You’ve built communities, expanded audiences, and driven measurable business impact. You thrive at the intersection of storytelling, analytics, and strategy. What You’ll Do & How You’ll Make an Impact Own and execute the content calendar: plan, draft, publish, and repurpose blogs, case studies, social posts, webinars, newsletters, and white papers aligned to growth KPIs. Grow and activate social communities: build programs that increase followers, engagement, and conversions—leveraging platform algorithms, engagement tactics, and influencer/partner amplification. Develop keyword and content strategies using SEO, AIO, AEO, and GEO best practices, including keyword mapping, answer‑focused content, and optimization for AI‑driven search. Produce thought leadership content: draft and edit long‑form articles, eBooks, and bylined pieces in collaboration with subject matter experts. Interview subject matter experts and clients to extract insights, create narratives, and shape stories that resonate with legal, financial, and regulatory audiences. Run campaigns end‑to‑end: develop briefs, coordinate with design, and collaborate with sales and product marketing to ensure messaging alignment. Measure and report on content performance: set targets for traffic, leads, engagement, and community growth; analyze data; and adjust tactics based on insights. Optimize distribution channels: manage email campaigns (HubSpot/MailChimp), LinkedIn campaigns, and partnerships to maximize reach and ROI. Review, edit, and quality‑check content for accuracy, compliance, brand tone, and SEO optimization. Test and leverage AI/LLM tools to streamline workflows, scale content, and generate new growth experiments. Collaborate cross‑functionally with product, sales, and operations to ensure content supports business priorities and go‑to‑market strategies. What You’ll Need Proven track record of growth through content marketing and community building. 5+ years of B2B content marketing experience, ideally in SaaS, tech, or industries like legal/financial services. Expertise in SEO plus emerging AIO/AEO/GEO strategies. Exceptional writing, editing, and storytelling skills, paired with a data‑driven mindset. Experience developing and executing multi‑channel growth campaigns. Strong project management and ability to deliver under tight deadlines. Portfolio showcasing your best growth‑driven content work. Technical Skills CRM & Email Tools: HubSpot, MailChimp (alternatives: Zoho CRM, Freshsales) Search & Optimization Tools (SEO/AIO/AEO/GEO): SEMrush, Ahrefs, Moz, SurferSEO (advanced options: Alli AI, AI EngineBoost) CMS Platforms: WordPress, HubSpot CMS Hub (optional: Shopify, Wix, Squarespace) Analytics & Reporting Tools: Google Analytics, GA4, Data Studio Project Management Tools: ClickUp, Asana, Trello Social Media & Community Platforms: LinkedIn, X, YouTube, niche professional platforms Advanced AI/LLM Writing Tools: Experience leveraging AI platforms (e.g., ChatGPT, Jasper, Claude) for research, ideation, optimization, and content scaling beyond basic text generation. Benefits & Perks You’ll Love Comprehensive Health Insurance: including vision, dental, complementary therapies, and support for your overall well‑being. Your Birthday Off: We celebrate your special day 6 Personal/Sick Days: Take the time you need for your health or life’s unexpected moments. Work‑Ready Equipment: Get the tools you need to succeed, provided upon request. Hybrid Work Model: Enjoy the best of both worlds with a mix of in‑office collaboration and remote flexibility. Learning & Growth Opportunities: Training and resources tailored to your role and department. Supportive & Collaborative Team Culture: Work alongside team members who genuinely have your back. Team Recognition & Action Awards: Celebrate wins and contributions in meaningful ways. Employee Referral Program: Earn rewards for bringing amazing talent to our team. Seniority level Mid‑Senior level Employment type Full‑time Job function Sales, General Business, and Education; Industries: Wireless Services, Telecommunications, and Communications Equipment Manufacturing. #J-18808-Ljbffr
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