Associate Director, Data

14 hours ago


Old Toronto, Canada Publicis Groupe Holdings B.V Full time
strong>Company description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.
Overview

Publicis Toronto is seeking an Associate Director, Digital CRM Strategy: We are an agency filled with people that are Committed, Creative, Curious and Collaborative

We are seeking an Associate Director, CRM Strategy: someone who is both creative and analytical, with a passion for digital media, marketing, telecommunications and CRM.

You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via smart and innovative digital thinking.

You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining benchmarks. And you should feel at ease with clients, creatives, account people, producers, developers, technical leads, and everyone in between.

Collaborate with data science, market research & marketing analytics teams to understand customer segmentation/behavior & identify consumer insights that can be leveraged in lifecycle marketing.Work with our deployment and operations partners to build and launch complex automated campaigns using internal and external tools.

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