Director, Disability Management

4 weeks ago

Montreal, Canada Manulife Full time
As we continue to grow, we are seeking a strategic and analytical Director of Web Domain Strategy and Optimization to join our team and drive our online presence to new heights. Reporting to the AVP, Digital Experience Enablement, they will be responsible for developing and executing comprehensive strategies to optimize the company's public web presence and improving digital experiences, including enhancing website performance, managing web content, and aligning the digital strategy with business goals.

This role requires a leader with a deep understanding of web technologies and content management platforms, web analytics, user experience, SEO, and digital marketing. The successful candidate will work closely with cross-functional Marketing and Business unit teams to streamline our web presence, optimize website performance, manage content, support strategies that drive traffic, improve conversion rates, and ensure a seamless user experience.

  • Strategic Planning:
    • Define and implement the overall web platform strategy aligned with business objectives, customer needs, and digital trends to drive engagement, lead generation, and customer satisfaction and work with stakeholders to ensure web footprint is scalable and maintainable.
    • Identify opportunities for growth and improvement in web presence and performance.
  • Content Management Services:
    • Oversee the development and maintenance of a content management system (CMS) that supports efficient, scalable content creation and updates.
    • Ensure content is relevant across our web presence, high-quality, and aligned with brand standards, while managing workflows for content approval and publishing.
  • Web Optimization:
    • Continuously improve website performance through SEO, A/B testing, mobile responsiveness, speed optimization, and user experience enhancements.
    • Work with stakeholders to implement data-driven strategies to increase conversion rates, reduce bounce rates, and improve site traffic.
    • Collaborate with content creators to ensure that web content is optimized for search engines and user engagement.
  • Web Channel Transformation Leadership:
    • Champion digital initiatives that improve the user experience, streamline processes, and enhance digital touchpoints across all web properties.
  • Cross-Functional Collaboration:
    • Work closely with stakeholders in Marketing, IT, Product, and other departments to ensure the website supports broader business initiatives, campaigns, and customer engagement strategies.
    • Work closely with the digital marketing teams to ensure cohesive and integrated online campaigns.
    • Partner with IT stakeholders to ensure seamless integration of the website with internal systems (CRM, CMS, analytics tools) and third-party technologies to improve the overall digital experience.
  • Team Leadership:
    • Manage a team who work on complex digital projects within a fast-paced, matrixed environment.
    • Lead, mentor, and manage a team of web publishers, developers, content managers, and experimentation and optimization team members to execute digital projects efficiently.
  • Compliance and Security:
    • Ensure the website adheres to industry regulations, security standards, and best practices in data management, accessibility, and applicable privacy laws.
  • Stakeholder Engagement:
    • Present recommendations, progress, and performance reports to senior leadership and key stakeholders, providing data-driven insights and recommendations.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
  • Proven experience (8+ years) in web strategy, optimization, and digital marketing or a similar role, preferably within the insurance, financial services, or regulated industries.
  • Strong understanding of content management systems (CMS), web technologies (HTML, CSS, JavaScript), web analytics tools (Google Analytics, Adobe Analytics, etc.), SEO, and best practices in web performance optimization.
  • Excellent leadership and team management skills.
  • Strong project management abilities with a track record of delivering successful web initiatives.
  • Excellent verbal and written communication skills, and interpersonal skills, with the ability to convey complex digital strategies to non-technical stakeholders.
  • Ability to develop and execute a long-term vision for the company’s web presence while being hands-on with day-to-day operations.
  • You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
  • You share your humanity, helping us build a diverse and inclusive work environment for everyone.

Why Join Us:

  • Opportunity to make a significant impact on the company’s web presence and growth.

    Manulife is an Equal Opportunity Employer.

    At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

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