Intermediate Analyst

Intermediate Analyst - Digital Product OptimizationJoin to apply for the Intermediate Analyst - Digital Product Optimization role at WestJet.Employment Type: Full-time, RegularCity: Calgary, AB (YYC)Posting Open Date: 11/03/2025Posting Close Date: 11/17/2025 (Close at 11:59pm MST)About WestJetEvery WestJet journey has the potential to enrich lives; a career with us is no exception. WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.Job OverviewThe Intermediate Digital Product Optimization Analyst will plan and deliver A/B testing and personalization initiatives across WestJet’s broad array of digital products and cross-journey experiences. Using testing, data, and actionable insights, you will optimize products, campaigns, and enhance guest experience. Embracing principles such as always be testing, fail fast learn fast, and focusing on what matters, you will collaborate closely with peers on our Optimization team and stakeholders to test, analyze, and communicate the effectiveness of digital enhancements and launches; continually working cross-functionally with product owners, managers, marketers, commercial team stakeholders, and other insights teams to provide recommendations from holistic data-driven insights.ResponsibilitiesServe as subject matter expert for A/B testing, multivariate testing, and personalization activities across multiple digital product and marketing domains, driving growth and adoption of the optimization program.Actively participate in collaborating with teams throughout the optimization life cycle, from ideation and prioritization to sharing results and recommendations for A/B testing and personalization initiatives.Complete assigned tasks on a day‑to‑day basis to test, analyze, and communicate the effectiveness of testing associated with new product launches, site changes, enhancements, and marketing initiatives.Provide testing and data‑driven recommendations from actionable insights and trends to stakeholders.Support and/or facilitate the organization and maintenance of published content within the team SharePoint site (including publishing of testing learnings, results, and reports).Develop effective presentations that convey findings and results in a clear and concise manner.Possess familiarity with the Adobe Target sample size calculator and/or other third‑party tools used to ensure statistical integrity and validate testing/analysis sample sizes.Highlight tagging and new measurement requirements needed to enable A/B testing initiatives and use cases that may otherwise not be possible.Partner and collaborate with peers in Digital and IT to leverage multiple data sources for enhanced audience segmentation purposes, to be applied in testing and personalization use cases.QualificationsDegree or diploma in business, mathematics, or a related field; or equivalent combination of education and experience.Deep understanding of web optimization concepts, terms, and digital metrics.2+ years of experience with optimization platforms (e.g., Adobe Target, Optimizely) and analytics platforms (e.g., Adobe Analytics, Google Analytics). Hands‑on experience with Adobe Target and Adobe Analytics is an asset.Experience in Marketing, Customer Behavior, Financial Analysis, or Digital Analysis is an added benefit.Proactive, self‑motivated, and strong sense of ownership; identifies what needs to be done and has a bias toward action.Ability to translate, distill, and communicate testing results into an actionable format.Functional understanding of JavaScript, HTML, and CSS (e.g., ability to understand page content construction and familiarity with browser‑based debugging tools such as Chrome Developer Tools).Familiarity with Single Page Applications (SPA’s).Detail‑oriented, ensuring diligence and accuracy while keeping sight of the bigger picture.Other Desirable CapabilitiesExperience in the aviation/travel industry.BenefitsA fun and friendly culture with colleagues who work together to win.Travel privileges for you and your family, effective from your start date.Savings and benefit programs that are flexible to meet your specific needs.Application ProcessThink we are a fit? Apply nowEqual Opportunity EmploymentWestJet is committed to inclusiveness, equity, and accessibility. If you require accommodation during the selection process, please let our Talent Acquisition team know at talent@westjet.com. We encourage all qualified candidates to apply. We are committed to inclusivity, equity, and accessibility in the selection process. If you require an accommodation during the recruiting process, please let our Talent Acquisition team know.We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted. #J-18808-Ljbffr