Lead Generation Specialist

Join to apply for the Lead Generation Specialist role at CarltonOne. CarltonOne is a global B2B technology leader, and part of the Goldman Sachs portfolio, helping organizations around the world reward and inspire exceptional people. Our solutions empower employees to be more productive, sales teams to perform at their best, and customers to stay engaged and loyal. Our platform powers the global engagement industry, enabling companies to deliver impactful employee recognition, customer loyalty, rewards, sales, and channel incentive programs. We partner with over 450 clients, 500 vendors, and serve 14 million members across 185 countries. Beyond engagement, every CarltonOne solution drives our eco-action mission: funding tree planting to help restore the planet. To date, we’ve funded over 20 million trees and are on track to plant millions more each year. Learn more at carltonone.com. About the Opportunity: As a Lead Generation Campaign Specialist, you’ll join our Marketing Team to coordinate and execute monthly demand generation campaigns that drive new sales leads and client engagement. You’ll leverage your experience in SaaS/PaaS ABM campaigns to create compelling content and manage tactics that fuel growth. Responsibilities: Plan, execute, and manage monthly lead generation campaigns, including ABM strategies. Collaborate with regional sales teams to optimize campaign performance. Create weekly tracking reports to measure traction and results. Utilize tools like HubSpot, ZoomInfo, Apollo, and LinkedIn Sales Navigator for campaign execution. Support North American marketing initiatives, including member communications and event marketing. Assist in developing sales content, web copy, and email campaigns. Qualifications: Experience 3+ years in marketing lead generation, preferably in B2B SaaS/PaaS environments. Proven ability to build targeted ABM campaigns. Technical Skills Proficiency with lead generation platforms (ZoomInfo, Apollo, LinkedIn Sales Navigator). Familiarity with ad platforms (LinkedIn, Google, Meta, 6sense, DemandBase). HubSpot expertise for email and web content management. Comfort with AI content tools (ChatGPT, Claude, Apollo, Clay). Strong analytics and reporting skills using spreadsheets, dashboards, and slides. Creative Skills Exceptional writing ability for persuasive marketing content. Adobe Creative Cloud experience (preferred). Tools PowerPoint, Excel, Slack, Zoom, JIRA, SharePoint. Personal Attributes Creative thinker with strong time management skills. Collaborative, no-ego team player who thrives in a fast-paced environment. Here are some additional perks that we provide: Benefits Competitive salary and benefits package. Health, dental, and vision coverage. Access to our employee benefits portal for exclusive discounts. Monthly company-wide events, celebrations, and team activities. Bravo reward points program for recognition and appreciation. Convenient office location close to public transit. How to Apply If this great opportunity looks rewarding to you, let’s connect. Our online application will give you the option to apply to this role directly. We value diversity and inclusion and encourage all qualified people to apply. If we can make this easier through accommodation in the recruitment process, or if you need assistance to accommodate a disability, please contact us with the “Help” button in the application. We will review applications, with priority given to those who have completed the assessment, and look forward to hearing from you. Location: Richmond Hill, Ontario, Canada. #J-18808-Ljbffr