eCommerce & Digital Merchandising Manager

Potentia Human Resources Inc. | Full timeKelowna Central, Canada | Posted on 11/03/2025Ourclient, The Jilly Box, is a purpose-led, B Corp certified, quarterly lifestylesubscription box and ecommerce platform. Their goal is to bring joy andlight into every home while lifting up Canadian, women-led, andequity-deserving brands. From curated products and storytelling to philanthropyand sustainability efforts, The Jilly Box and the Jillian Harris team operatewith heart, intention, and an entrepreneurial spirit.As thebrand continues to grow its community and expand its digital and retailfootprint, they're seeking a strategic and results-oriented eCommerce &Digital Merchandising Manager to lead digital strategy execution, optimizeonline performance, and create a best-in-class shopping experience that drivesgrowth and engagement.As theeCommerce & Digital Merchandising Manager, you’ll own the strategyexecution of eCommerce and digital marketing, with a strong focus onmerchandising, campaign planning, customer experience, and performanceoptimization. You’ll collaborate cross-functionally with Procurement,Merchandising, Creative, Marketing, Systems, and Operations teams to ensure aseamless and engaging customer journey that drives traffic, conversion, andrevenue.Thisis a hands-on, strategic role for someone who thrives in a fast-paced,collaborative environment and loves turning insights into impactful digitalexperiences.KeyResponsibilities:Buildand manage the annual eCommerce marketing calendar in collaboration withMarketing, aligned to product launches, promotions, and key businesspriorities;Definedigital merchandising and bundle strategies with Procurement andMerchandising, including pricing, margin, product mix, and timing;Partnerwith Creative on photography direction and product content (imagery, copy,specifications) to elevate the shopping experience;Overseeweekly merchandising updates, content refreshes, and product launches tomaximize conversion, average order value, and revenue.Website& OptimizationCollaboratewith Systems & Operations on the digital roadmap, including returns,reviews, add-on strategies, affiliate programs, and more;Monitorsite performance and optimize navigation, layout, and content hierarchyfor an intuitive, conversion-driven customer journey;Leverageanalytics, customer feedback, and reviews to continuously improve theeCommerce experience.Campaign& Go-to-Market ExecutionPlanand execute seasonal refreshes, product launches, and promotions acrosswebsite, email, paid media, and social channels in collaboration withMarketing;Developand execute conversion-focused digital campaigns that align with brandstorytelling and business objectives.DigitalMarketing Channels: Email, Paid Media & SocialLeadthe Email Marketing strategy to drive traffic, engagement, and conversion;Buildand manage Paid Media strategy across Meta, Google, and other digitalchannels, overseeing creative briefs, targeting, pacing, and performancetracking;Monitorcampaign budgets and ROI, providing actionable insights andrecommendations;Supportorganic social content strategy and execution, as needed.Analytics,Forecasting & ReportingUseShopify Analytics, GA4, and internal dashboards to analyze performance andguide decisions;Partnerwith Finance & Merchandising to forecast demand and align withOperations on inventory and fulfillment;Deliverweekly, monthly, and quarterly reports on sales, campaign performance, andcustomer trends.Actas a key connector between Procurement, Merchandising, Marketing,Creative, and Operations teams to ensure alignment and efficientexecution;Developtools, briefs, and processes to improve communication and project flow.MarketAwareness & InnovationStaycurrent on industry trends, competitive activity, and best practices indigital commerce and merchandising;Shareinsights to inform product selection, marketing campaigns, and customerexperience enhancements.Requirements5+years of experience in eCommerce, digital marketing, or merchandising,ideally within retail or lifestyle brands;Proventrack record driving online sales and performance through merchandising,campaigns, and optimization;Hands-onexperience with Shopify (or similar platform), GA4, and digital adplatforms (Meta, Google);Stronganalytical skills and ability to translate insights into action;Excellentorganizational, communication, and cross-functional collaboration skills;Acreative, entrepreneurial mindset aligned with The Jilly Box’s mission andvalues.Thesuccessful candidate can be based in either Vancouver or the Okanagan. Thishybrid role may require travel to Kelowna. This exciting opportunity offers acompetitive salary ranging from $75,000 to $85,000 per year, depending onexperience. After a 3-month probationary period, you will be eligible fora comprehensive benefits package that includes four weeks of vacation, healthand dental coverage, team gifting perks and access to a robust mental healthsupport program. If you’re a passionate storyteller who thrives in a fast-paced, values-driven environment and wants to make an impact with abeloved Canadian brand, we’d love to hear from youTherecruitment process:Videointerview with Grace MacCoubrey;Interviewwith Julie Horvath (VP of Operations) and Estelle Du Plessis(Merchandising Manager);Interviewwith Julia Freeman (CEO). Case study presentation required at thisstage;Referenceand security checks;Offerof employment.The Jillian Harris Group of Companies is an equalopportunity employer. They are committed to equal employment opportunitiesregardless of race, colour, ancestry, religion, sex, age, disability, maritalstatus, national origin or gender identity. They celebrate an inclusivework environment and welcome members of all backgrounds and perspectives toapply. They are committed to building a transparent environment where everyonefeels heard, welcomed, and included. They believe Diversity, Inclusion &Belonging are fundamental in their vision to create a better and more inclusivefuture and strongly encourage applications from members of groups withhistorical and/or current barriers to equity. They are committed to aninclusive, barrier-free recruitment process, providing accommodations to meetyour needs. For any accessibility related requests, requests can be made to kristy@jillianharris.com .Accommodations can be provided in all parts of the hiring process. #J-18808-Ljbffr