Web Strategist

Join to apply for the Web Strategist role at Clio Clio is more than just a tech company – we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice. Summary You will own the strategy and execution of GTM campaigns across our multi‑region marketing web properties, ensuring alignment and collaboration with regional Demand Generation Managers. You are known for your communication skills, ability to work cross‑functionally, manage multiple projects simultaneously, and thrive on challenge. What you’ll work on Website Strategy (Multi‑region) Manage regional instances of the global website and overall landing page strategy, aligning with Clio’s business objectives, customer needs, and competitive landscape to drive growth and maximize conversion across key audience segments. Own the strategy and execution of GTM campaigns across multi‑region marketing web properties to serve as high‑performing demand generation engines, ensuring alignment and collaboration with regional Demand Generation Managers. Own and facilitate brainstorms, plan page flows, submit briefs for high‑impact digital marketing initiatives, including microsites, website sections, and campaign landing pages, collaborating cross‑functionally with marketing design, web development, growth, content, and PMM teams. Monitor market trends to ensure strategies remain innovative and competitive. Conversion Rate Optimization (CRO) Work with the CRO Manager to execute and iterate regional tests to gather valuable insights and validate design decisions. Monitor success through analytics to recommend solutions. Conduct website audits and generate user experience, strategy, and user interface improvements and recommendations. SEO Strategy & Execution Support the implementation of technical SEO strategies in partnership with the SEO agency to improve rankings for branded and non‑branded keywords, driving organic traffic growth alongside our in‑house SEO content team across all regions. Partner with the Content and SEO team to ensure SEO best practices are integrated into every web project from conception to launch. Analytics and Marketing Technology Use analytics tools such as Google Analytics to track campaign performance, identify trends, and optimize strategies. Oversee the monitoring and reporting of web and digital metrics related to regional web properties to inform strategy. What you bring 4+ years experience in a growth/performance web strategy, or demand generation role, ideally in SaaS or B2B environments. Excellent communication and stakeholder management skills; able to influence and navigate competing priorities. Track record of leading multiple complex projects independently, from scoping to delivery, with measurable impact. Comfort making decisions with imperfect information. Strong communication and interpersonal skills. In‑depth experience with web analytics tools, such as Google Analytics, Amplitude Analytics, etc. Knowledge of web tracking and attribution. Experience using marketing automation tools (Marketo preferred). Knowledge of software‑as‑a‑service (SaaS) and common performance metrics. Serious bonus points if you have Experience in B2B SaaS, especially SMB SaaS. Legal industry knowledge and/or experience. Familiarity with Amplitude Analytics, Dream Data, and Looker. Experience with heat‑mapping software (Mouseflow, Hotjar, Crazy Egg) and testing software (Google Optimize, Optimizely). Experience working in a sales‑led SaaS organization. What you will find here Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high‑performing culture. Some highlights of our Total Rewards program include Competitive, equitable salary with top‑tier health benefits, dental, and vision insurance. Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days. Flexible time off policy, with an encouraged 20 days off per year. $2000 annual counseling benefit. RRSP matching and RESP contribution. Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years. The full salary range* for this role is $80,100 to $94,200 to $108,300 CAD. Please note salary bands may differ based on location and local currency. Additionally, benefit offerings may differ depending on the employee's location. We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher‑performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply. Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs. Learn more about our culture at clio.com/careers. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Software Development and IT Services and IT Consulting #J-18808-Ljbffr