Area Manager, Market Management

4 weeks ago

Old Toronto, Canada Accor Full time
p>Company Description

We are worldwide Augmented Hospitality leaders, the best at what we do. p>

Our entire Accor estate expands across the world. With over 300,000 experts committed to rejuvenating the hospitality experience we pride ourselves in being the employer of choice, so live limitlessly, come as you are, grow with us, work with purpose and explore the endless opportunities in store.

Job Description

Reporting to the Vice President, Revenue Management Performance, the Regional Director of Revenue Management will be responsible for the following:

Maximizing incremental profitable revenue for multiple hotels in a dedicated region. This is accomplished through the strategic coordination of revenue management, regional sales & marketing, Digital Marketing and distribution teams; identifying and optimizing processes and procedures related to these disciplines, organizing and facilitating ongoing training and education on Commercial success and business acumen with the aim of creating and growing a culture of Total Hotel Profit optimization. The RDRM supports the development of internal talent, identifying future RM leaders and mentoring current DRM's into meaningful contributors to the success of their hotels.

Strategic Planning and Implementation
  1. Consults with hotel revenue teams and Commercial functions (Sales, Marketing, Digital) to develop strategies to maximize revenue opportunities.
  2. Understands and provides support during budgeting and marketing plan creation and participates in budget review and approval process at hotel level.
  3. Identifies best practices of revenue or profit enhancing strategies and facilitates sharing and implementation across the Region.
Performance Monitoring and Reporting
  1. Reviews month end performance and works with hotels in the areas to drive incremental revenue such as: forecasting, action planning, pricing, market mix analysis, channel management, inventory management, up selling, and others.
  2. Monitors key indicators of hotel performance and third party data sources to identify revenue opportunities.
  3. Stays abreast of changes in the marketplace and other environments that may affect it such as dynamics of the Global, National, Regional & Local Political and Economic Market, local Competitors and all demand generators for the destination.
  4. Ensures properties optimally use, and measure performance on all distribution channels and ensure that fair market share is achieved if not surpassed - Brand.li>
Team Leadership and Development
  1. Provides orientation and transition support and training for new RM roles in the region.
  2. Mentors, develops and teaches DRM's and builds RM knowledge for other hotel RevPro constituents.
  3. Assists in all recruitment efforts for hotel DRM's.
  4. Provides subject matter expert guidance in performance evaluation of RM positions in the hotel.
  5. Improves comprehension and use of our CRS, PMS, reporting, BI Tool and information management systems to support better decision making.
Stakeholder Collaboration
  1. Works with Revenue Management, Sales, Digital Marketing, GRC, on education and implementation of all facets of the Regions Distribution Strategy including reporting, channel management, pricing, market mix, and planning.
  2. Works closely with the property Commercial teams to identify Revenue Management needs and to develop education to address those needs.
  3. Collaborates with Hotel Executive Committee to foster a RM Culture of Total Hotel Profit Optimization using the RevPRO platform, applying principles and training of Restaurant RM and Spa RM to all revenue generating departments at the hotel.
  4. Works with all areas of the organization to enhance our Accor Brands and to ensure that both corporate and hotel strategies are congruent with this goal.
  5. Actively participates in the greater RM community in the respective Region.
  6. Work with development team on feasibility study for new hotel projects within the region.
  7. Contribute creation of brand tactical campaigns to drive business during need periods.
QualificationsEducation and Experience:
  1. Minimum of 8 years of revenue management experience in multiple hotels. Multi brands and luxury segment preferable.
  2. A university degree preferably in the area of business or hospitality.
  3. Experience working with automated revenue management software.
  4. Experience in Project Planning/Execution.
Skills and Knowledge:
  1. Communication - Communicates effectively both verbally and in writing, translating complex revenue management concepts appropriate for the needs of the audience.
  2. Advanced Computer Skills - Advanced user with thorough understanding of Hotel PMS, CRS, SCS, RMS, Channel Management, rate shopping and other industry data provider software. Advanced Microsoft Office skills (Excel modeling, Powerpoint presentations).
  3. Revenue Management - Knowledge of total hotel revenue management concepts, processes and strategies (including sales cycles and trends, account management, pricing, and inventory management).
  4. Economics and Accounting - Knowledge of economic and accounting principles and practices, P&L statements, operating budgets, forecasting and scheduling, and the reporting of financial data.

    Do what you love, care for the world, dare to challenge the status quo #

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