Content and Social Marketing Manager

2 weeks ago


Montreal, Canada Bcaresearch Inc Full time
p>03 November 2024

BCA Research is the leading independent provider of global investment research. Since 1949, BCA Research's mission has been to shape the level of conviction with which our clients make investment decisions, through the delivery of leading-edge analysis and forecasts of all the major asset classes and economies. The firm maintains a head office in Montreal, with local offices in London, New York, Hong Kong, Sydney, Singapore and Shanghai.

Content Marketing Manager

Also open to East Coast United States

The Role

As a Content Marketing Manager, you will play a crucial role in driving marketing excellence by creating compelling and targeted content that supports both lead generation and retention efforts across the marketing funnel. You will craft engaging copy that resonates with our audience, strengthens our brand voice, and aligns with business objectives. Collaborating with different teams, you will ensure that all written materials are consistent, SEO-optimized, and tailored to various platforms and customer segments.

  1. Work closely with Head of Marketing, to craft marketing messages across marketing channels and mediums; social media/emails, whitepapers, infographics, collateral and website copy.
  2. Adapt and/or develop original, and effective marketing and advertising copy for all marketing channels, while adhering to the established brand tone.
  3. Write additional content to meet spontaneous marketing channel needs in response to market and sales trends.
  4. Channel management of digital content hubs, primarily our public websites.
  5. Liaise with our analytics team to measure and optimize our content on a regular and ongoing basis. Measure each content initiative, track progress, and report those results to the larger marketing team.
  6. Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
  7. Development of editorial governance so content is consistent with our brand voice, style and tone.
  8. Concern for quality, organization and accuracy.


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