Senior Manager, Customer Advocacy

OverviewGet AI-powered advice on this job and more exclusive features.About 1Password 1Password is building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 175,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information.Note: This content includes multiple repetitions in the original copy. The refined version presents a concise summary for readability; the original language is preserved where possible. We’re looking for a Senior Manager, Customer Advocacy to step into a high-impact interim leadership role while our Director of Customer Advocacy is on maternity leave. In this role, you’ll oversee our advocacy team and drive execution across a portfolio of strategic programs that celebrate and elevate our customers as true champions of our brand. What We’re Looking For8 years of experience in customer advocacy, customer marketing, community, or related roles, ideally in B2B SaaS or technology.Proven track record of building and scaling advocacy programs (e.g., references, case studies, customer communities, executive boards, recognition initiatives).Experience managing people, either directly or through interim/project leadership, with strong coaching and mentoring skills.Strong project management skills—able to juggle multiple initiatives, deadlines, and cross-functional stakeholders.Excellent communication and executive presence, with comfort engaging customers from practitioners to C-level executives.Hands-on experience with platforms such as SlapFive, Gainsight and Salesforce.Creative thinker with a strong sense of how to design customer experiences that inspire loyalty and advocacy.Strategic mindset with the ability to balance short-term execution and long-term scalability. What You Can ExpectInterim Leadership Coverage: Provide day-to-day leadership for the advocacy team during the director’s maternity leave.Serve as the primary point of contact for cross-functional partners (Marketing, Sales, Customer Success, Product) on all advocacy-related matters.Ensure business continuity and program momentum across all advocacy initiatives.Act as a bridge to senior leadership, keeping them informed on program performance, key risks, and opportunities.Ensure seamless execution of all advocacy initiatives across the portfolio.Partner cross-functionally to source, engage, and celebrate champions.Define success metrics, track engagement, and report on outcomes to leadership.Identify trends and advocacy ROI, ensuring insights feed into GTM strategy. Key Programs You Will OverseeAdvocacy Pipeline – Oversee the health of the case study and video pipeline; ensure prioritization aligns with business needs and provide guidance on strategic storytelling.Reference Request Fulfillment – Ensure service-level expectations are consistently met; monitor performance and drive continuous improvement.Sales Reference Program – Provide strategic oversight of program scalability and consistency; ensure alignment with sales priorities.GTM One-Pagers – Ensure advocacy collateral aligns to GTM strategy and customer messaging; review for consistency and impact.Amplification & Social Strategy – Oversee how customer stories are elevated across social channels and campaigns; ensure cross-functional alignment.Logo Acquisition Program – Provide oversight of logo acquisition efforts; ensure legal/brand approvals progress smoothly.Website Refresh – Lead oversight of advocacy content strategy for site updates; ensure timelines are met and content is consistent with overall messaging.SlapFive Platform – Drive adoption and success of SlapFive at a strategic level; oversee manager execution and ensure the platform delivers business value. Advocacy & Recognition Programs (Long-Term Scope)Champion Community: Build and sustain a global community enabling peer-to-peer connections and thought leadership.Recognition Program: Build and manage a structured recognition program to celebrate customer contributions through gifting, spotlights, and curated experiences.Awards Program: Launch and oversee an annual awards program highlighting innovation, results, and leadership among customers.Gifting Strategy: Implement a thoughtful gifting framework to create memorable customer experiences.Review Site Strategy – Launch, implement, and drive the success of initiatives across G2, Gartner Peer Insights, and other review platforms; ensure positioning, execution, and brand alignment. Compensation and LocationUSA-based roles only: The annual base salary for this role is between $139,000 USD and $187,000 USD, plus benefits, equity, and incentive programs. Canada-based roles only: The annual base salary for this role is between $131,000 CAD and $177,000 CAD, plus benefits, equity, and incentive programs. Our Culture and Remote WorkWe approach remote work with a remote-first mindset but value in-person connection. Travel for in-person engagement is common and depends on role. We are committed to cutting-edge technology—including AI—and encourage teams to learn and apply AI best practices. We are an equal opportunity employer and celebrate a diverse, inclusive environment. What We OfferBenefits include health, dental, PTO, RSU program, retirement matching, free 1Password accounts, paid volunteer days, and other programs. Some GTM roles may be in-person hybrid in Toronto and Austin where noted. You Belong Here1Password is an equal opportunity employer. We are committed to creating an inclusive, diverse and equitable workplace. Accommodation is available upon request during the recruitment process. Remote work is part of our DNA. #J-18808-Ljbffr