Product Marketing Manager

Overview Join to apply for the Product Marketing Manager (Contractor) role at TrustArc. The Opportunity: Join the Product Marketing and Marketing teams to help accelerate the awareness, adoption, and advocacy for TrustArc products. We are looking for a “full stack” content strategist and product marketer — a critical-thinker, problem-solver, and do-er who can help with education and understanding of the exciting privacy space. Important note: 12 month Contract, Full-time position. What You Will Do Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities. Create content and lead product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs). Write and experiment (A/B test) website content (messaging and positioning) with a data-driven perspective. Project manage and work with internal and external collaborators on product demo videos — with experience writing and developing video content. Develop website content with an eye for solution marketing messaging and the ability to make technical content easy to understand. Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts. Drive market analysis, competitor research, customer persona development, and value proposition creation. Develop training materials for customer-facing teams and educate on product messaging and positioning. Outline and lead product marketing activities for product launches. Assist with strategic initiatives to drive customer adoption and help existing customers get more value from our software and services. Partner with Product Marketing, Content Marketing, Privacy experts, and Agencies to create full funnel solution marketing content. Lead company research projects for thought leadership content and insights. What You Will Bring 2+ years of experience in partner marketing, product marketing, demand generation, sales enablement, communications, or customer marketing. Strong track record of content development skills (ebooks, blogs, demo videos, emails, to sales materials). Experience in SaaS or B2B startups is a huge plus. Proven experience developing compelling product narratives. Track record of leading product marketing activities and highly effective project management, prioritization, and time management skills to meet deadlines. Experience in prioritizing projects and opportunities in a fast-paced, growing environment. Strong written communication and presentation skills. Firm grasp of ways to develop strategic product marketing campaigns. Ability to quickly understand complex technical concepts and accurately distill them into digestible content for a wide range of audiences. Excited about the opportunity, but worried you don’t meet all the requirements? Apply anyway and give us both the chance to find out What We Offer Competitive compensation 100% Work from Home Compensation: $90,000 to $100,000 CAD per year Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. Seniority level Entry level Employment type Contract Job function Marketing and Sales Industries Software Development Canada CA$95,000.00-CA$115,000.00 6 days ago Canada CA$100,000.00-CA$165,000.00 1 week ago Referrals increase your chances of interviewing at TrustArc by 2x We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr