Ad Marketing Manager

Get AI-powered advice on this job and more exclusive features.Teamwork makes the stream work.Roku is changing how the world watches TVRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.About the teamAt Roku, we embody the mentality of a sports team, becoming our strongest when we work together (cross functionally) to reach an end goal. The International Ad Marketing team helps drive Roku’s advertising business across Canada, the UK, and Latin America. Working closely with regional Ad Sales, Research, Product, and Communications teams, we develop the strategies, campaigns, and stories that showcase Roku’s leadership in the global streaming ecosystem.We bring Roku’s advertising proposition to life through market-specific insights, creative storytelling, and integrated campaigns that engage advertisers and agency partners. Our team helps define Roku’s voice in international markets and supports the company’s growth as streaming becomes the preferred way to watch TV around the world.About the roleRoku pioneered streaming to the TV and continues to innovate and lead the industry. While we are well-positioned to help shape the future of television – including TV advertising – around the world, continued success relies on building a marketing and ad strategy that grows Roku’s advertising business.As an Ad Marketing Manager, International, you will play a key role in expanding Roku’s advertising presence across key global markets. You’ll develop integrated marketing strategies, thought leadership programs, and client-facing materials that drive awareness, consideration, and revenue growth.This is a strategic and hands-on individual contributor role — ideal for a marketer who enjoys working across multiple regions, connecting insights to creative storytelling, and driving impact through collaboration.Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.What you will be doingStrategy & Storytelling : Build and execute international marketing strategies that position Roku as a leading CTV advertising platform across Canada, the UK, and LATAM.Thought leadership : Identify thought leadership opportunities and industry moments to spark conversations and position Roku as a leader with bold, big-idea thinkingCampaigns & Events Plan and execute integrated marketing campaigns across digital, trade, and industry channels to drive awareness and engagement. Oversee Roku’s participation in industry events, conferences, and sponsorships across key international markets.Sales Enablement & Partnership : Act as a strategic partner to the International Ad Sales team, providing materials, insights, and marketing support that help drive revenue and client engagement. Collaborate with cross-functional partners — including Product, Data, Research, and Creative — to ensure global alignment and local relevance.Customer Advocacy : Develop and share client success stories that demonstrate Roku’s value and innovation in TV streaming. Support the creation of case studies, co-marketing initiatives, and best-practice programs that showcase advertiser success.We're excited if you have5+ years of experience in B2B marketing, preferably in media, advertising, or technology.Experience working across multiple international markets (Canada, UK, LATAM preferred).Strong storytelling and presentation skills — able to turn insights and data into compelling narratives.Excellent project management and organizational skills, with the ability to manage multiple priorities across regions.Collaborative mindset with a “no job too big or too small” attitude.Ability to thrive in a fast-paced, high-growth, and constantly evolving environment.BenefitsRoku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.The Roku CultureRoku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. 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