Sr. Manager, Digital Customer Strategy

The Senior Manager, Digital Customer Strategy Lead plays a crucial role in defining and implementing AstraZeneca's digital interaction strategy within commercial departments. This role drives the design and optimization of omnichannel strategies, championing the integration of AI-powered solutions to personalize customer interactions, enhance campaign performance, and maximize business impact. teams up with brand, sales, data analysis, and tech teams to secure data-centric, flexible, and inventive communication with healthcare professionals (HCPs), patients, and other essential partners. As a Senior Manager, Digital Customer Strategy, you will: - Direct development and execution of digital consumer interaction plan for designated portfolio, incorporating AI. - Design and coordinate high-impact omnichannel campaigns, leveraging AI tools for segmentation, targeting, content personalization, and performance optimization. - Collaborate with commercial teams, brand leads, medical affairs, analytics, and IT to translate strategic objectives into actionable digital initiatives, encouraging seamless cross-functional alignment. - Drive adoption of GenAI and machine learning technologies for campaign management, predictive analytics, customer profiling, and real-time engagement insights. - Develop and continuously refine dashboards, KPIs, and measurement frameworks powered by AI to monitor the efficiency of digital channels, customer satisfaction, and commercial results. - Guide campaign preparation, digital go-to-market model development, and omnichannel planning—ensuring readiness, precision, and consistent customer experiences. - Support HCP digital partnerships and digital patient activation initiatives, utilizing data-driven recommendations to optimize outreach and improve outcomes. - Animate customer and patient engagement journey creation with AI-enabled personalization and dynamic channel sequencing. - Advocate for digital innovation and best practice sharing across teams, building capability and encouraging a culture of continuous learning and improvement. - Ensure compliance with global and local regulations on digital engagement, data usage, and privacy in all activities. Essential Experience/Skills: - Bachelor’s degree in Business, Digital Marketing, Data Science, or related field; advanced degree preferred. - At least 5 years of experience in digital strategy, commercial, or omnichannel customer engagement roles, oncology pharmaceutical experience an asset. - Extensive expertise in omnichannel engagement, advanced segmentation strategies, campaign analysis, and implementing digital platforms. - Demonstrated ability to work collaboratively, crafting the direction of cross-functional teams and engaging with senior leaders. - Excellent communication, project management, and change leadership abilities. - Thorough knowledge of compliance, data governance, and digital regulation in healthcare/pharma. - Proficient knowledge of cross-channel interaction, sophisticated segmentation, campaign analysis, and deployment of digital platforms. - Established proficiency in working collaboratively, showcasing expertise in guiding multi-disciplinary groups and senior leaders. When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. AstraZeneca offers an environment where innovation thrives Our entrepreneurial spirit empowers us to take initiatives that make a real difference. With a wealth of knowledge and experience supporting you, you'll be encouraged to try new things and take calculated risks. We believe in co-creation and harnessing diverse strengths to build the future of our business together. Here you have varied possibilities for learning and developing into a pioneering leader. Join us as we advance our area towards being global leaders in Oncology. Ready to make your mark on the healthcare ecosystem? Apply now to join AstraZeneca's transformative journey Great People want to Work with us Find out why: GTAA Top Employer Award for 10 years Top 100 Employers Award Canada’s Most Admired Corporate Culture Learn more about working with us in Canada View our YouTube channel AstraZenecais an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing AZCHumanResources@astrazeneca.com. Date Posted05-Nov-2025Closing Date21-Nov-2025AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements. #J-18808-Ljbffr