Lead CRM et Data Marketing F/H

4 weeks ago

Vancouver, Canada AlgaeCal Full time
strong>You’re a marketing automation expert who knows how to build smart, personalized customer journeys. You’re great at creating and managing campaigns across email, SMS, and push notifications, making sure every touchpoint feels personal and effective—all while keeping everything compliant. If that sounds like you – and you’re passionate about making marketing more efficient and personal - you might have what it takes to be our next Marketing Automation Leader.

The good news? p>

Here’s what you’ll be up to in this busy role:

Creating and managing campaigns that guide customers through every stage, focusing on keeping them loyal and encouraging more purchases.Improving how we personalize messages across email, SMS, and other channels, making sure communications feel relevant to each customer.Analyzing data to make sure the right message goes to the right audience at the right time.Researching new tools to make customer journeys smoother and the team more efficient.Overseeing email marketing and introducing new channels like SMS and push notifications.Helping with business planning, including forecasting product needs for loyalty customers.
  • 3+ years of experience in email and database marketing or a related role.
  • Yoda-level mastery of marketing automation platforms like Klaviyo, Salesforce Marketing Cloud, Pardot, Cordial, or Acoustic (certifications are a bonus, they are).
  • Experience with CRMs like Salesforce, effortlessly managing customer data and streamlining workflows.
  • Proven direct response marketing skills—you’re great at crafting campaigns that spark immediate action and deliver results.
  • A data-driven mindset with strong analytical skills—you’re able to measure program effectiveness and turn insights into action.
  • A solid grasp of consumer marketing principles, customer segmentation, and multi-channel marketing strategies.
  • Marie Kondo-level organizational knowhow—paired with sharp attention to detail, strong business acumen, problem-solving skills, and solid project management experience.
  • A resume that highlights your experience managing a small, cross-functional team.

    Other Qualities You’ll Need

    At AlgaeCal we’re going to insist that you have these 3 qualities:

  • You’re humble--you put the team and others’ needs ahead of your own
You’re hungry to learn moreYou’re people smart--in the sense that you’re a great teammate

The truth is, if you don’t have these qualities you won’t last long at AlgaeCal. p>

A generous healthcare packageMonthly team events and activitiesFlexible Stat Holidays with the option to bank days for later useWeekly team lunchesCasual dress codeIncredible dog friendly, Yaletown office one block from SkyTrainProfessional Development: You’ll get the opportunity to attend professional development conferences or workshops that will enhance your skills, expand your network, and drive your career forward with our support So, to make sure our future Marketing Automation Leader is the real-deal, will be a great fit, and will thrive at AlgaeCal, we ask a little more than your run-of-the-mill job application:

If this sounds like a position for you, please respond to this advertisement with your resume and cover letter.

Why are you the best Marketing Automation Leader for this role?

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