HubSpot Campaign Specialist

Polar Racking Inc. is a trusted leader in the design, engineering, and manufacturing of innovative solar mounting solutions, proudly serving customers across North America. At Polar Racking, we are committed to delivering high-performance, site-specific solar mounting systems that empower our clients to harness clean energy with confidence. Our collaborative approach combines cutting-edge technology, expert engineering, and a customer-first mindset to provide tailored racking products that meet the unique demands of each project. With a passion for sustainability and excellence, we work hand-in-hand with construction and engineering professionals to bring solar visions to life. Learn more at www.polarracking.com. HubSpot Campaign Specialist We believe in driving results through data-driven strategies, innovation, and a passionate team. We are looking for a talented HubSpot Campaign Specialist to join our dynamic marketing team and help take our campaigns to the next level. Role Overview We are seeking a HubSpot Campaign Specialist with a strong background in inbound marketing and lead generation. You will be responsible for creating, executing, and optimizing campaigns using HubSpot, as well as analyzing performance metrics across all channels to ensure maximum ROI. This is a key role in enhancing our digital presence and contributing to our overall marketing strategy. Key Responsibilities Campaign Development & Execution: Design, build, and execute HubSpot email, social media, and automation campaigns. Lead Nurturing: Develop and manage lead nurturing workflows, using HubSpot to segment, target, and track leads throughout the customer journey. Content Optimization: Collaborate with content creators to optimize landing pages, blogs, CTAs, and forms for better engagement and conversions. Reporting & Analytics: Monitor campaign performance through HubSpot’s reporting tools, generate insights, and provide recommendations to improve results. A/B Testing: Conduct A/B tests to improve the effectiveness of campaigns, landing pages, and emails. Collaboration: Work closely with marketing, sales, and customer success teams to ensure alignment between campaigns and overall business objectives. Database Management: Ensure HubSpot CRM data is clean, segmented, and updated for accurate reporting and targeted campaigns. Website Management: Updates to Wordpress website as needed - adding events. Qualifications Expertise with Account Based Marketing. Proven experience with HubSpot (certifications a plus). Strong understanding of inbound marketing principles and best practices. Excellent knowledge of HubSpot's email automation, lead scoring, reporting, and CRM tools. Experience in creating and managing email, social media, and content marketing campaigns. Strong analytical skills, with the ability to derive insights from data and adjust strategies accordingly. Ability to manage multiple campaigns and priorities simultaneously in a fast-paced environment. Exceptional communication skills, both written and verbal. Detail-oriented with a passion for optimizing performance. A proactive problem-solver who thrives in a collaborative environment. Nice to Have Expertise with AI tools to support marketing Experience with Google Analytics, SEO, and other marketing tools (ie. SEMRush) Knowledge of HTML/CSS and or Canva for email customization WordPress expertise Familiarity with paid advertising platforms (Google Ads, Facebook Ads) Why Polar Racking? Join our team and become part of a dynamic company at the forefront of the renewable energy sector. In addition to competitive compensation, we offer a comprehensive benefits package including RRSP contributions, generous vacation time, and the opportunity for career growth. As a valued member of our team, you'll also enjoy perks such as a company vehicle and a collaborative, fun work environment where innovation and teamwork are celebrated. If you're passionate about making a positive impact in the world while working with a supportive team, we invite you to apply and embark on an exciting journey with us. We value an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. We are proud to be an equal opportunity workplace. #J-18808-Ljbffr