Performance Marketing Lead

Overview Performance Marketing Lead (Remote Canada) – Future Opening at Directive Consulting. Directive is a performance marketing agency for SaaS and Tech companies. We offer Paid Media, SEO/Content, CRO, and Video to help clients hit their SQL targets through our Customer Generation methodology. Roles & Responsibilities Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements Drive referrals via client relationships and professional network Build quarterly client strategies Create, maintain, and optimize budgets for paid media campaigns across multiple channels Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Understand the value of Programmatic campaigns Manage personal productivity and utilization Work with Associate Director to ensure internal and client goals are achieved Execute and optimize PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads, including keyword research, ad copy, and audience targeting to maximize ROI What You Offer (Qualifications) 3+ years experience at a performance/digital marketing agency Experience with B2B SaaS/tech clients in an agency setting Expertise across paid search and paid social advertising (Google Ads, Facebook Ads, LinkedIn Ads, etc.) Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Strong understanding of PPC principles: keyword research, ad copy, bid management, optimization Ability to analyze campaign data with tools like Google Analytics/GA4/Excel and make data-driven decisions Ability to drive results and measure via OCT Proven success with mid-market or enterprise accounts Ability to translate strategy and tell stories with data Independent problem solver with a curious, competitive mindset Willingness to stay at the cutting edge of the industry and share knowledge Ability to organize, prioritize, and manage multiple projects Quality-focused, with a sustainable approach to advertising Travel to visit clients approximately once per year, as needed What Success Looks Like Embodies our core values in all interactions Effectively manages approximately five mid-tier and enterprise accounts Meets and exceeds department OKRs (e.g., client growth and goal attainment) Builds client trust and renewals; cross-sells services aligned with client goals Clear communication of results with client contacts and executives Strong strategic direction for accounts What We Offer Living wage set at Directive Medical, dental, vision plans; disability and life insurance for you and your family 100% employer-paid plan for you; 50% employer contribution for dependents Benefits to support the whole person: mental health access, gym perks, time off, holidays, birthday off, end-of-year recharge, paid parental leave Traditional and Roth 401(k) with 3% company match Annual bonus based on tenure Annual anniversary trip with peers and leadership Work Environment Remote-first company. Work from anywhere in the US with optional offices in Irvine, CA. For global roles, you must have work authorization and reside in the country. Role may be 100% virtual; tools include Zoom and Slack. You will use a laptop (PC or Mac) and standard office software. Reasonable accommodations available on request. Additional Information Directive’s core value is People First. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Note: This posting contains other job listings and internal references; the core description above reflects the Performance Marketing Lead role. This description does not imply current openings beyond the stated scope. #J-18808-Ljbffr