Sr. Manager, Campaign Operations Team

Who we areSamsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we help improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation and manufacturing – and we are excited to help digitally transform their operations at scale.Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video‑Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.About the role:We are looking for a strategic and experienced Senior Manager of Samsara’s Campaign Operations team to lead and scale our global campaign execution engine. In this role, you will oversee the team responsible for the “last mile” of our marketing strategy—building, testing, and launching multi‑channel campaigns that drive our growth.As a senior people leader, you will do more than manage a queue of tickets. You will be responsible for implementing strategic initiatives to improve operational efficiency, influencing the broader marketing function, and building the team needed to execute on our long‑term roadmap. You will bridge the gap between technical execution and business strategy, ensuring we balance speed with the rigor of a high‑performing enterprise organization.This role is open to candidates residing in Canada.Why you should applyYou want to impact the industries that run our world: Your efforts will result in real‑world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper‑growth environment.You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high‑calibre team that will encourage you to do your best.In this role, you willTeam Leadership & StrategyBuild and Develop the Team: Hire, develop, and lead an inclusive, engaged, and high‑performing team. Empower your team members to gather and interpret data to make informed decisions, fostering a culture of intellectual honesty.Influence the Function: Act as a strategic partner to Demand Generation, Lifecycle, and Field Marketing leaders. You will influence the broader function on campaign feasibility, prioritization, and best practices, ensuring we build the team and capabilities needed to execute on the strategy.Champion Operational Excellence: Set high standards for execution quality across the team by embracing our “Keep a High Bar” operating principle. You will champion operational excellence, ensuring your team consistently exceeds expectations in accuracy, transparency, and delivery.Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.Process Optimization & WorkflowStreamline Cross‑Team Processes: Actively demonstrate our operating principle of “Eliminate Bureaucracy” by streamlining cross‑team processes and workflows. You will identify bottlenecks between Campaign Ops and stakeholder teams and remove obstacles to collaboration.Risk Management: “Work Backwards from Winning” by identifying, assessing, and mitigating both operational and strategic risks within the team and function. You will ensure we have the right internal communications, QA, and compliance (GDPR/CAN‑SPAM) safeguards in place.Drive Agility: Foster a sense of urgency within the team. Role‑model the importance of balancing speed (to meet market demand) and quality (to protect the customer experience) in delivering results.Technical & Analytical LeadershipAI & Innovation: Drive further AI maturity across Campaign Operations processes. You will identify and implement operational improvements embedding AI in the way work is accomplished to accelerate campaign production, segmentation, and business impact.Root Cause Analysis: Promote critical thinking. When challenges arise, you will support the team in conducting root cause analysis to solve systemic issues rather than applying quick fixes.Performance & Tools: Develop and implement tools and resources to enhance ramping and sustained team performance, ensuring new hires can master our stack (Marketo, Iterable, Salesforce, Hightouch, Zoom, etc.) quickly.Minimum requirements for the role10+ years of experience in Marketing Operations, Demand Generation or similar Global Service Center, with 3+ years of direct people management experience.Serve as a subject matter expert with deep hands‑on experience in Marketing Automation (Marketo/Iterable), CRM (Salesforce), and CDP platforms (Hightouch or similar); provide technical leadership and troubleshoot complex issues to guide and support the team.Process Leadership: Managed high‑volume global campaign operations, overseeing end‑to‑end processes including intake, build, QA, and reporting to ensure efficient execution and quality delivery.Data Fluency: Analyzed operational metrics (SLA adherence, error rates, capacity planning) and campaign performance data (Open Rate, CTR, CTOR, Pipe:MQL, etc.) to inform strategic decisions and optimize resource allocation.Collaboration: Fostered cross‑functional collaboration to solve complex challenges, streamline workflows, and improve overall marketing operations efficiency.An ideal candidate also hasMarketo Certified Expert or equivalent technical certifications.Experience managing remote or distributed teams across different time zones (e.g., supporting members based in NA, EMEA, and LATAM).Experience leading change management initiatives, such as transitioning operational responsibilities or implementing new intake platforms.Proficiency with related stack tools such as Hightouch, Airtable, Gumloop, Allgood, Litmus, and Contentful.Samsara’s Compensation PhilosophySamsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually.We pay for performance, and top performers in eligible roles may receive above‑market equity refresh awards which allow employees to achieve higher market.$118,000 — $162,250 CADBenefitsFull time employees receive a competitive total compensation package along with employee‑led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more.AccommodationsSamsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.Flexible WorkingAt Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in‑person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on‑site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.Fraudulent Employment OffersSamsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ’@samsara.com’ or ’@us‑greenhouse‑mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.EEO StatementAt Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact. #J-18808-Ljbffr