Senior Vice President, Brand Marketing

3 months ago

Montreal, Canada belairdirect Full time
p>Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts.Feel empowered to learn and grow while being valued for who you are– here, diversity is a strength. p>Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.We are looking for a Vice-president Marketing & digital strategy to continue to grow the belairdirect brand and market shares across Canada. Reporting to the CMO, you will be responsible for guiding the strategic development and execution of all marketing and digital initiatives, driving the growth of the company by enhancing brand awareness, improving marketing efforts, and increasing sales through digital and traditional marketing platforms.The ideal candidate must have proven success in building performance marketing strategies across the customer lifecycle, driving ROI-based programs, and leading and developing a growth-oriented team. You will play a key role in growing our brand awareness in Canada and driving growth by leveraging digital channels.You will have a unique ability to take complexity and bring clarity in the marketing strategy and vision for the team. p>If you have the passion for storytelling, an intellectual curiosity to stay apprised of industry and competitive trends, a desire to employ innovative marketing techniques, and an ability to inspire a team to be highly productive, this role is perfect for you

Define and own the belairdirect brand vision. In collaboration with your team members, peers and partners, you will set and execute the long-term vision and strategy for belairdirect brand to attract Canadians' attention, drive intent, action and advocacy.

Drive revenue marketing strategy in Canada and align all cross-functional activities to overarching marketing strategy to revenue growth. li>

Provide oversight across all customer acquisition channels and work effectively with the extended marketing team and cross-functional partners in Sales, Relationship Management, and COE teams, to develop and execute revenue growth strategy.

Ensure strong understanding of the Canadian marketing, define marketing strategy, and oversee execution of our campaigns to drive revenue growth.

Create world-class marketing programs that scale lead generation and brand awareness. b> Collaborate and influence cross-functionally across the company as well as other members of the Marketing team. You will ensure a global, coherent, and impactful brand approach across the company, where each brand in the brand portfolio of Intact Financial Corporation speaks with a strong and differentiated voice.

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