Marketing Campaign Manager

Marketing Campaign Manager (remote) At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That’s why at Appfire, you choose. Whether from home, in one of our offices, or while exploring the world, you decide where you’re most productive. Choose to balance your life without compromise: plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being. What You’ll Do Campaign Strategy & Planning: Develop and implement comprehensive, multi‑channel marketing campaigns that align with business goals and target audiences. Identify key messages, tactics, and success metrics for each initiative. Create multi‑touch journey maps that align audience insights to key content and activities for new lead identification and nurture streams. Work closely with business partners to incorporate their value proposition into Appfire campaigns, keeping third‑party lead pass in mind. Cross‑Functional Collaboration: Partner closely with Product Marketing to build target audience lists, messaging and timelines in line with product roadmaps. Collaborate with Content teams on plans for asset creation, reuse and placement. Provide input to Creative teams on web requirements and design to drive campaign engagement. Align with Sales on in‑market campaign awareness, asset preparation for nurture and lead tracking. Execution & Optimization: Launch campaigns across digital, email, paid media, social, and events. Continuously analyze performance and optimize tactics for maximum ROI, leveraging peers within the Digital team. Performance Analysis & Reporting: Define KPIs using historical performance and benchmarking data, track performance across channels and assets, and provide actionable insights and recommendations to stakeholders. Translate data into stories that drive smarter decisions and investments. Lead Management: Align with Sales and Channel teams to track and measure lead quality, progression and campaign impact on pipeline and revenue. Budget Oversight: Develop and manage campaign budgets, ensuring all initiatives are delivered efficiently and within scope. Work closely with agencies to adjust spend based on real‑time performance data. Qualifications 5+ years of experience in marketing, preferably in campaign management or demand generation roles. Proven experience building and scaling integrated marketing programs across multiple channels and audiences. B2B technology or SaaS experience is strongly preferred. Experience working in an ecosystem environment and with business partners is a bonus. Strong understanding of the sales funnel and buyer’s journey, with the ability to design campaigns that move from awareness to purchase. Experience working within an agile execution environment and using project management tools. Strong analytical skills and experience using marketing automation, CRM and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics). Excellent communication and storytelling skills, with the ability to present insights to senior stakeholders. Highly organized, detail‑oriented and able to manage multiple priorities in a fast‑paced environment. Collaborative mindset and adaptability to work cross‑functionally and pivot as priorities evolve. Disclaimer: The responsibilities outlined in this job posting are intended to provide a general overview of the role. Additional duties may be assigned as needed to meet the needs of the business. Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits and termination. #J-18808-Ljbffr