BD & Senior Marketing Manager

4 weeks ago

Kitchener, Canada ApplyBoard Full time
p>ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.The Opportunity:

The Senior Marketing Manager, Recruitment Partner Segment Lead, is responsible for the overall Recruitment Partner and Institution Segment strategy at ApplyBoard. The successful candidate would oversee both audiences, but would be particularly hands-on regarding the strategy and execution of promoting and amplifying institutions across our RP base, ensuring marketing efforts drive targeted adoption. li>

Oversee the prioritization and promotion of schools through available channels, ensuring alignment with business objectives.Collaborate closely with Sales and school representatives to ensure cohesive and effective marketing initiatives.Innovate and adapt marketing tactics to meet the evolving needs of the segment.Campaign Management and Optimization
  • Plan, execute, and measure multi-channel marketing campaigns, utilizing traditional and digital channels.
  • Analyze key performance metrics to evaluate the effectiveness of campaigns and make data-driven recommendations for optimization.
Cross-functional Collaboration
  • Serve as a key interface between Marketing, Sales, and school partners to drive segment strategy and execution.
  • Work with internal teams to align marketing initiatives with overall business goals and objectives.
Team Leadership and Development
  • Manage and mentor a direct report responsible for the recruitment partner portfolio and GTM activities.
  • Foster a high-performance team culture focused on accountability, execution excellence, and business impact.
Market Research and Insights
  • Conduct market research to identify trends, insights, and opportunities for innovation.
  • Develop a learning agenda to continuously improve brand and customer metrics through experimentation and insights.
    • Marketing Experience
      • 7+ years of marketing experience, with a focus on segment strategy and GTM execution.
    • Educational Background
      • Degree qualified in Marketing, Communication, Commerce, or a related field (preferred, not mandatory).
    • Strategic and Creative Thinker
      • Ability to develop and implement strategic marketing plans.
      • Creative problem-solver who can inspire and motivate teams.
      • Experience in measuring and optimizing marketing campaigns.
    • Organizational Skills
      • Strong planning, prioritization, and project management skills.
      • Ability to manage multiple projects in a fast-paced, dynamic environment.

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