Sr Brand Marketing Specialist

Join to apply for the Senior Brand Marketing Specialist role at Wolf Steel Ltd Title Senior Brand Marketing Specialist (13‑month contract position) Reports to Director, Brand Marketing Job Purpose The Senior Brand Marketing Specialist will develop and execute marketing strategy, commercialization plans and programs to drive trade and consumer brand awareness, brand equity, market share, consumer conversion and sales growth across a variety of channels in North America for the assigned business. The role collaborates across multi‑functional stakeholder groups to align and execute marketing plans while remaining flexible to capitalize on emerging opportunities. Key Responsibilities Plan, develop and execute a wide variety of B2B and B2C brand and customer advertising, marketing collateral, channel/customer programs, promotions, price books, website content, point of sale communications & merchandising solutions; collaborate internally and externally with creative partners to develop public relations and advertising. Participate in Stage Gate Meetings for assigned business, review R&D/Product Management pipeline projects, provide brand marketing plan input and alignment to launch timelines; develop new product commercialization plans/programs and coordinate photo/video, packaging, and asset development with internal teams & external partners. Lead annual planning for assigned business, collaborating cross‑functionally to develop the plan and budget that delivers business objectives; collaborate with Digital Marketing team to develop integrated communication plans and gain internal alignment to communicate the plan to key stakeholders, including Sales. Develop strong external vendor/supplier relationships to ensure best‑in‑class creative/program development & execution. Be the voice of North American assigned business consumers to the business and continue to evolve an understanding of them, recommending and leading consumer/trade research initiatives in collaboration with Product Management team. Manage assigned business budget & provide monthly financial updates. Act as a brand guardian internally and externally, ensuring adherence to brand standards. Support Senior Brand Marketing Manager on assigned projects/initiatives. Education and Experience Undergraduate degree, certificate or comparable post‑secondary education in Marketing, Business or Commerce. Minimum 2 years’ experience in B2B marketing; consumer‑packaged or hard goods experience preferred. Proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook). Knowledge of the HVAC/Hearth industry desired. Must be able to accommodate occasional travel. Demonstrated experience developing branded B2B programs and promotions that drove business results; understanding of distributor, dealer, wholesaler channels and customer audience needs is required. Some B2C or consumer marketing experience is a strong asset. Good organizational skills with proven ability to prioritize and demonstrate flexibility within a fast‑paced work environment; high level of accuracy and attention to detail. Strong collaboration orientation and ability to lead cross‑functional teams & motivate others. Strong communication skills and the ability to engage and influence key stakeholders on a project. Ability to make sound business recommendations rooted in consumer/customer insight or knowledge; good problem‑solving skills. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Manufacturing The Napoleon Group of Companies is committed to fair and accessible employment practices that attract and retain Associates with disabilities. Accommodation is available upon request. We thank you for your interest in The Napoleon Group of Companies and for participating in our competition. Only those candidates selected for consideration will be contacted. #J-18808-Ljbffr