Marketing Automation Manager

Marketing Automation Manager (Remote Canada) Introduction Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation, a marketing methodology developed by us, to cut through the noise and drive pipeline, fuel SQLs, and scale brands serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast, think boldly, and hire people who challenge the status quo and push campaigns past what’s expected—sparking demand for bold, innovative brands. If you love performance, solving hard problems, and want your work to mean something, you’ll fit right in. Position Overview Internally titled Account Strategist, Revenue Operations, this role is a RevOps Strategist with deep technical experience in GTM implementations, GA4 architecture, and multi‑channel offline conversion tracking. You’ll help deliver world‑class solutions within our Marketing Operations and Revenue Operations practice. Ideal candidates have 3+ years of hands‑on experience implementing and managing marketing automation and analytics environments (HubSpot, Marketo, Pardot) on the customer or agency side, with strong technical fluency in tracking infrastructure and revenue data workflows. You’ll collaborate closely with the Director of Revenue Operations, serving as both a technical problem solver and strategic advisor. What You Offer Technical mastery of HubSpot, Marketo, and/or Pardot, with the ability to manage multiple client instances end‑to‑end Strong expertise in GTM and GA4, including event architecture, schema governance, and tracking QA Hands‑on experience with offline conversion tracking and CRM‑to‑ad‑platform integrations (Google Ads, LinkedIn, Meta) Ability to evaluate and optimize revenue operations processes that directly impact pipeline efficiency and revenue performance A data‑driven mindset; confidence building marketing and revenue dashboards, auditing data hygiene, and performing technical diagnostics Strong client‑facing communication skills and the ability to collaborate with Director‑level stakeholders and above Curiosity, drive, and a desire to deepen your technical and strategic RevOps skill set Roles & Responsibilities Serve as a hybrid technical implementer and strategic RevOps advisor for B2B Tech and SaaS clients Architect and execute tracking infrastructures across GTM/GA4, MAPs, and CRM systems to ensure accurate attribution and revenue reporting Set up and validate offline conversion pipelines across Google Ads, LinkedIn, and Meta to unlock full‑funnel optimization Identify opportunities to expand client engagements across Marketing Ops, RevOps, Paid Media, and Analytics lines of business Stay up to date on best practices in RevOps, including lead routing frameworks, attribution models, ABM strategies, and sales qualification methodologies Build strong relationships with multiple client stakeholders to drive renewals and long‑term retention Communicate directly with clients via email, Slack, and Zoom—translating technical insights into actionable recommendations Manage deliverables, project milestones, and technical implementations from discovery to final deployment Here’s What Success Looks Like You own a book of clients with full autonomy to manage goals, strategy, and relationships Clients experience improved data accuracy, cleaner reporting, and better revenue insights, reflected in stronger NPS and retention rates You grow your client accounts through strategic RevOps roadmapping and cross‑functional collaboration You reach a point of scale where we hire additional team members to support the client load you’ve grown You mentor new hires, sharing technical processes and helping build our RevOps practice What We Offer 🏠 We have a set living wage at Directive 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents 🧠 Mental – Access to certified therapists through Spring Health, membership to Headspace 💪 Physical – Gympass 🛫 Time Off – Unlimited PTO (2‑week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24‑January 1), Paid Parental Leave 💰 Financial – Traditional and Roth 401(k) with a 3% company match 🌟 Bonus – Annual bonus based on tenure, which scales in total amount over time 🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in Canada, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For global locations, you must be established, have current work authorization, and permanently reside in that country. This role operates 100% virtually. You will collaborate via Zoom, Slack, and other virtual tools and must use a laptop (PC or Mac). You must remain stationary for extended periods, have reliable internet access, and maintain a professional background. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr