Hubspot Manager

Apply for the HubSpot Manager (Remote Canada) role at Directive. Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. Our proprietary Customer Generation methodology cuts through the noise. We focus on pipeline, database quality and revenue generation rather than marketing qualified leads. We provide services from Paid Media, SEO to CRO, RevOps, and Go‑to‑Market strategy and build marketing engines that win in SaaS and across B2B industries. At Directive we move fast, think boldly and hire people that challenge the status quo. We are looking for a RevOps Strategist with deep technical experience in GTM implementations, GA4 architecture, and multi‑channel offline conversion tracking to deliver world‑class solutions in our Marketing Operations and Revenue Operations practice. The ideal candidate brings 3+ years of hands‑on experience across customer‑side or 1–2+ years agency‑side, implementing and managing marketing automation and analytics environments (HubSpot, Marketo, Pardot), with strong technical fluency in tracking infrastructure and revenue data workflows. You’ll collaborate closely with the Director of Revenue Operations, serving as both a technical problem solver and a strategic advisor. This role expects a growth‑mindset operator who can identify RevOps gaps, design scalable solutions, and surface cross‑sell and upsell opportunities while delivering exceptional client service. What You Offer Technical mastery of HubSpot, Marketo, and/or Pardot with the ability to manage multiple client instances end‑to‑end. Strong expertise in GTM and GA4, including event architecture, schema governance, and tracking QA. Hands‑on experience with offline conversion tracking and CRM‑to‑ad‑platform integrations (Google Ads, LinkedIn, Meta). Ability to evaluate and optimize revenue operations processes that directly impact pipeline efficiency and revenue performance. A data‑driven mindset; confidence in building marketing and revenue dashboards, auditing data hygiene, and performing technical diagnostics. Strong client‑facing communication skills and the ability to collaborate with Director‑level stakeholders and above. Curiosity, drive, and a desire to deepen your technical and strategic RevOps skill set. Roles & Responsibilities Serve as a hybrid technical implementer and strategic RevOps advisor for B2B Tech and SaaS clients. Architect and execute tracking infrastructures across GTM/GA4, MAPs, and CRM systems to ensure accurate attribution and revenue reporting. Set up and validate offline conversion pipelines across Google Ads, LinkedIn, and Meta to unlock full‑funnel optimization. Identify opportunities to expand client engagements across Marketing Ops, RevOps, Paid Media, and Analytics lines of business. Stay up to date on best practices in RevOps, including lead routing frameworks, attribution models, ABM strategies, and sales qualification methodologies. Build strong relationships with multiple client stakeholders to drive renewals and long‑term retention. Communicate directly with clients via email, Slack, and Zoom—translating technical insights into actionable recommendations. Manage deliverables, project milestones, and technical implementations from discovery to final deployment. Here’s What Success Looks Like You own a book of clients with full autonomy to manage goals, strategy, and relationships. Clients experience improved data accuracy, cleaner reporting, and better revenue insights, reflected in stronger NPS and retention rates. You grow your client accounts through strategic RevOps road‑mapping and cross‑functional collaboration. You reach a point of scale where we hire additional team members to support the client load you’ve grown. You mentor new hires, sharing technical processes and helping build our RevOps practice. What We Offer Living wage at Directive. Medical, dental, vision plans, disability, and life insurance coverage for you and your family. Employer‑paid plan 100 % for you and 50 % contribution for dependents. Access to certified therapists through Spring Health and Headspace membership. Gympass membership. Unlimited PTO (minimum 2 weeks), paid company holidays, your birthday off, end‑of‑year recharge (closed Dec 24 – Jan 1), paid parental leave. Traditional and Roth 401(k) with 3 % company match. Annual bonus based on tenure which scales in total amount over time. Annual anniversary trip to Newport Beach, CA with peers and executives. Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities in Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role is 100 % virtual from your home office. Collaboration occurs via Zoom, Slack, and other digital collaboration tools. You must have reliable internet access, a professional background, and be able to remain stationary for extended periods while observing and interpreting written and/or verbal communication. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct inquiries to careers@directiveconsulting.com. Additional Information Directive’s core value is People First. We are committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr