Principal Analytics Engineer

Principal Analytics Engineer (Remote) – Sony Interactive Entertainment Apply for the Principal Analytics Engineer (Remote) role at Sony Interactive Entertainment (PlayStation). Why PlayStation? PlayStation is a global leader in entertainment, producing the PlayStation family of products and services—including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, and acclaimed PlayStation software titles from PlayStation Studios. PlayStation also creates an inclusive environment that empowers employees and embraces diversity. Location Canada – Remote About Plan PlayStation Studios develops some of the most recognisable and ambitious console games and franchises, such as The Last of Us, Horizon, Spider‑Man, God of War, Helldivers, and Gran Turismo. We provide end‑to‑end analytics services for PlayStation Studios, harnessing advanced analytics to enhance game development and player experiences. What You’ll Achieve in Your First Six Months Conduct an assessment of the current state of marketing & publishing analytics at PlayStation and identify opportunities to enhance support for both single‑player and live‑service games. Build models to support campaign analytics, providing actionable insights that optimise player engagement and marketing effectiveness. Improve data models to ensure consistency across PlayStation Studios, focusing on portfolio‑level KPIs and performance models that support cross‑title publishing decisions and strategic planning. Explore advanced initiatives—including predictive modelling, sentiment analysis, LTV forecasting—and pitch game‑specific strategies to product & marketing teams. Responsibilities Architect and deploy advanced analytics solutions supporting portfolio‑level decision‑making. Lead the design and development of data models for Marketing Mix Modeling (MMM) and advanced live‑service game analytics. Provide technical leadership in close collaboration with product, marketing, and publishing stakeholders, translating complex business challenges into actionable engineering solutions. Advocate and establish best practices in analytics engineering, promoting advanced use of tools like dbt, Airflow, and other relevant technologies to ensure scalability, reliability, and performance. Own the long‑term technical roadmap for publishing analytics, partnering with data platform leadership. Mentor junior and senior analytics engineers, promoting technical excellence and continuous improvement. Qualifications Demonstrated expertise in marketing and/or publishing analytics for games, entertainment, or consumer digital products, with a solid grasp of campaign lifecycles, funnel KPIs, and monetisation drivers. Proven track record designing and building data models that serve portfolio‑level marketing and publishing needs. Hands‑on experience building and operationalising models such as MMM, multi‑touch attribution, customer LTV forecasting, sentiment analysis (NLP), and churn/retention prediction. Expertise in translating complex business requirements into scalable, robust analytics solutions, particularly in marketing and publishing domains. Strong technical expertise in analytics engineering, including: Extensive experience writing and optimising analytical SQL (OLAP) queries for databases such as Redshift, Snowflake, or BigQuery. Demonstrable expertise in designing, implementing, and maintaining data models with tools such as dbt or SQLMesh. Commitment to test‑driven analytics engineering (unit, expectation, anomaly detection) and data governance across teams. Strong proficiency in Python, AWS ecosystem (Glue, Athena, Redshift), Git, and orchestration frameworks such as Airflow. Bonus Points Familiarity with AAA game publishing cycles and modern console analytics. A degree in Computer Science or a related technical discipline. Equal Opportunity Statement Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment. #J-18808-Ljbffr