Director Brand Management, EMEA

1 month ago

Old Toronto, Canada Questrade Financial Group Full time
p>Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.

Working with multiple internal stakeholders and Agency of Record (AOR), our Director of Public Relations will nurture and lead a strong industry/media network, increase awareness and develop an enviable company image by developing and executing effective communication and media relations strategies.

This is a role that touches a number of teams throughout the organization, and requires strong partnerships with our Product Management, Brand, Design, Data and Analytics, and Government Relations teams.

The individual in this role will strategically create and grow a favorable public image for our brand/company by communicating news, accomplishments and/or points of views. They will field media questions and pitch stories to the media, prepare media kits and organize press conferences/events as needed. p>

Responsibilities include but are not limited to:

  • Having a passion for Questrade’s unique position in the market having the ability to draw attention to our brand and our mission in a way that pushes the boundaries for the business
  • Managing and coordinating public relations activities for both our consumer facing brand and our employer brand
  • Developing and executing innovative PR strategy, with clear objectives, budget, and planned tactics
  • Developing and executing media relations strategy, seeking high-level placements in print, broadcast and online media
  • Leveraging existing media relationships and cultivate new contacts within media and key influencers
  • Managing media inquiries and interview requests
  • Managing and creating speaking points for QFG spokespeople
  • Curating content for press releases, byline articles and keynote presentations
  • Monitoring, analyzing and communicating PR results on a quarterly basis
  • Evaluating opportunities for partnerships, sponsorships and advertising on an on-going basis
  • Building thought-leadership opportunities to grow awareness and reputation
  • Maintaining a keen understanding of industry trends and make appropriate recommendations regarding strategy surrounding them
  • Collaborating with our social media team to engage audiences across traditional and new media
  • Generating non-traditional ideas, experiential events to further amplify our campaigns and product launches
  • Collaborating with key stakeholders to ensure all relevant PR content is on-brand, accurate, and consistent in positioning and tone of voice
  • Working with other members of the creative team (writers and designers) to generate fact sheets, infographics and other visual elements for distribution

So are YOU our next Director of Public Relations? strong>

  • Have 15+ years experience in leading public relations as a function and building PR strategy that identifies value add opportunities for the business in the marketplace
  • Have a proven track record designing and executing successful public relations campaigns at both a local and national level
  • Have a proven track-record in briefing and managing company spokesperson for both broadcast and print media interviews
  • Have demonstrated ability to build long lasting internal and external relationships
  • Are an exceptional writing and editing skills
  • Have solid experience with social media including blogs, Facebook, Twitter, etc.
  • Have experience in event planning
  • Hold a BA/MA degree in Journalism, Marketing, Advertising, Communications or a related discipline
  • Have very strong organization and prioritization skills.
  • Have an ability to work within tight and/or changing deadlines
  • Have effective relationship building skills with the ability to work well at all levels of an organization and interact confidently with senior management
  • Have exceptional presentation skills and ability to rationalize ideas to stakeholders
  • Have rigorous attention to detail
  • Brokerage or financial services experience
  • Proficient in French, Mandarin or Cantonese

Sounds like you? strong>

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.

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