CRM Analyst

OverviewCRM Analyst role at Charles River Associates. Join to apply for the CRM Analyst role at Charles River Associates.Get AI-powered advice on this job and more exclusive features.About Charles River AssociatesCharles River Associates is a leading global consulting firm that provides economic, financial, and business management expertise to major law firms, corporations and governments around the world. CRA advises clients on economic and financial matters pertaining to litigation and regulatory proceedings, and guides corporations through critical business strategy and performance-related issues. Since 1965, clients have engaged CRA for its combination of industry experience and rigorous, fact-based analysis that provide clients with clear, implementable solutions to complex business concerns.Charles River Associates is a leading global consulting firm that provides economic, financial, and business management expertise to major law firms, corporations and governments around the world. CRA advises clients on economic and financial matters pertaining to litigation and regulatory proceedings, and guides corporations through critical business strategy and performance-related issues. Since 1965, clients have engaged CRA for its combination of industry experience and rigorous, fact-based analysis that provide clients with clear, implementable solutions to complex business concerns.Department OverviewThe Marketing team comprises 12 professionals dedicated to the full spectrum of internal and external marketing and business development efforts to drive growth and success. The team’s bespoke approach helps consultants connect with clients and build CRA’s brand through thought leadership, organizing and hosting social and content events, robust digital marketing campaigns, competitive intelligence, and collateral development. Marketing staff are based in the Boston, New York, Toronto, and London offices.Role OverviewThe CRM Analyst will serve as the operational foundation for our content and marketing initiatives. This hands-on role will implement and optimize our new CRM and marketing automation platform, creating the data infrastructure that enables effective distribution and measurement of our marketing activities (i.e. events and thought leadership content). As a critical member of our marketing organization, the CRM Analyst will work across the team to ensure our content engine operates with precision and measurable impact.Key ResponsibilitiesCRM System Implementation and ManagementParticipate in the migration to our new CRM and marketing automation platform (Intapp Deal cloud and Dispatch), ensuring seamless data transition and system functionalityBuild and maintain accurate client and prospect databases that support targeted content distribution strategiesConfigure CRM workflows and processes that align with CRA's brand strategy and business development objectivesEnsure data integrity and implement quality control measures to maintain system effectivenessContent Campaign EnablementDevelop and manage workflows for distributing thought leadership content to targeted client segmentsTrack basic engagement metrics to identify where market demand is being generated and through which clientsCreate reporting frameworks that measure content campaign effectiveness and client interaction patternsSupport cross-functional teams with data insights that inform content strategy and client outreachCross-Functional CollaborationSupport the broader marketing team with data-driven insights for strategic decision makingCoordinate with other marketing functions to ensure CRM data supports activities (i.e. events, social media)Required Qualifications2-4 years of experience with CRM systems and marketing automation platformsStrong technical skills in data management, system configuration, and workflow designExperience with CRM migrations and system implementationsProficiency in data analysis and basic reporting/analytics toolsDetail-oriented approach with strong organizational and project management skillsCollaborative mindset with ability to work effectively across functional teamsPreferred QualificationsExperience in professional services or B2B marketing environmentsFamiliarity with content marketing measurement and campaign trackingKnowledge of marketing automation best practicesUnderstanding of sales and business development processesTo ApplyTo be considered for this position, we require the following:Resume – please include current contact information (personal email and telephone number)Cover Letter (optional) – please describe your interest in CRA and how this role matches your goals.Learning And BenefitsCRA’s robust skills development programs, including a commitment to offering training annually through formal and informal programs, encouraging you to thrive as an individual and team member. Training consists of technical training, presentation skills, internal seminars, and career mentoring and performance coaching from an assigned senior colleague. Additional leadership and collaboration opportunities exist through internal firm development activities.We offer a comprehensive total rewards program including a superior benefits package, wellness programming to support physical, mental, emotional and financial well-being, and in-house immigration support for foreign nationals and international business travelers.Work Location FlexibilityCRA creates a work environment that enables our colleagues to benefit from being together in the office to best deliver on our promise of career growth, mentorship and inclusivity. At the same time, we recognize that individuals realize a range of benefits when working from home periodically. We currently expect that individuals spend at least 3 to 4 days a week working in the office (which may include traveling to another CRA office or to client meetings), with specific days determined in coordination with your practice or team.Our Commitment to Equal Employment OpportunityCharles River Associates is an equal opportunity employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, status as a protected veteran, or any other protected characteristic under applicable law.Seniority levelEntry levelEmployment typeFull-timeJob functionBusiness Development and SalesIndustriesBusiness Consulting and ServicesReferrals increase your chances of interviewing at Charles River Associates by 2xGet notified about new CRM Analyst jobs in Toronto, Ontario, Canada. #J-18808-Ljbffr