Performance Marketing Manager

Join Our Mission: Help the Helpers with Jane Let's kick things off with a quick intro. Jane is a team that's all about fostering growth, spreading delight, and serving our healthcare community. We're on the hunt for people ready to jump in and join us while we simplify the lives of healthcare practitioners and patients daily. Jane is a remote‑first company, meaning every role at Jane, including this one, is remote – giving you the freedom to work from any corner of Canada or the U.S., depending on your country of residence. Learn More About Us We're founder‑led, which means we live our values while maintaining a clear vision for the future. Our product enables the likes of physiotherapists, mental health counsellors, chiropractors, and other allied health practitioners to run their practices in a digital‑first way through features such as online booking, charting, scheduling, telehealth, secure payments and billing along with an evolving library of features. There is often a high bar set, not just for the quality of work, but for the care we show for each other and our customers. And it’s our customers raising that bar, never standing still and continually improving which keeps us on our toes. It's not just about what you've done before or how quickly you work; it's about your curiosity and drive to solve the right problems and your agility in learning new ways of thinking. No doubt, Jane's a special place to work. There is autonomy and flexibility to help integrate work into your life in a way that makes sense for you. Need to block out time to pick up the kids? Go for it. That's normal here. And yes, we have a Slack channel for parents, but we've also got channels dedicated to plants, furry friends, food, pride, wellness – you get the idea While we love to connect virtually, the Jane team also connects in person throughout the year. That comes in the form of departmental get‑togethers, company retreats, or possibly a conference or two across North America if you’re keen to learn more about our community of healthcare providers. We're on the search for folks who are ready to dive in and become part of our journey toward making healthcare professionals’ lives easier every single day. You can also learn more about Jane as a company and a product by checking out our Glassdoor reviews and our Capterra Reviews. But we’ll also keep it real – as much as we love our work, the mountain we're climbing is always getting taller. We're a growing company, and with that comes the challenge of navigating an environment with many moving parts, often without a clear‑cut path laid out in front of us. This is where you come in. If you're the kind of person who gets a kick out of being resourceful and loves solving problems, you'll fit right in. We believe in collaboration, humility, and keeping a growth mindset. We're looking for people who can embrace our way of working, which often means being flexible and open to change. So, if after reading this, you feel excited about the opportunity – all in the name of helping those who help others – reach out to us to learn more. In short, if you're excited by our growth, ready to contribute to a challenging yet rewarding environment, and eager to be a disruptor alongside a team of talented individuals, we’d love to hear from you Your Role in Our Journey We're looking for a Performance Marketing Manager who will help drive growth in our paid media channels to help new helpers find, consider and love Jane. You will play a key role in owning our search engine marketing function, while exploring and scaling other new channels like paid social, programmatic & more, to bring Jane into new markets. This is a role for someone who thrives in ad platforms, optimizing an acquisition funnel and identifying data‑informed insights to influence strategy. The Impact You Could Have Paid Search Management: Analyze and optimize search engine marketing channels (e.g., Google Ads, Microsoft Bing) to achieve maximum ROI using a data‑informed analysis. Campaign Execution: Hands‑on design, execution, and optimization of SEM campaigns, including trafficking, quality control, brand safety, launching, reporting, and performance analysis. Landing Page Conversion Rate Optimization: Create and refine landing pages using tools like Unbounce to improve conversion rates. Performance Analytics Reporting: Provide actionable insights and data‑backed recommendations to leadership, ensuring alignment with growth objectives. Optimization Expert: Provide data‑informed recommendations for bidding, creative, targeting, landing pages, modeling, LTV, lead scoring and budget optimization to drive top performance. Strategy & Creation: Work closely with our in‑house design and content writers to create new creatives, landing pages and messaging. Campaigns Support: Collaborate with our campaigns marketing team to provide strategic input, data‑informed recommendations and support the execution of integrated marketing campaigns. Search Marketing Trends: Stay updated on digital marketing and search trends, algorithm changes, and industry best practices to maintain competitive campaign performance. The Experience We Feel We Need 5+ years of SEM campaign management experience. Expertise in search engine marketing with a general understanding of full funnel performance marketing channels, such as Meta, LinkedIn & review sites. Strong analytical skills with the ability to interpret data and drive decisions proactively confidently. Ability to forecast opportunities based on budget, campaign results based on performance marketing analytics such as CAC, LTV, CPC etc. Excellent written and communication skills, capable of clearly presenting ideas to key team members. A results‑oriented mindset with high attention to detail and quality. Proven track record of executing paid digital strategies that deliver measurable results. Adaptable and organized, with a proven ability to prioritize projects and manage shifting workloads in fast‑paced environments. Ability to balance deep data analysis while remaining biased to action. Genuinely curious and passionate about our mission at Jane, and to dive into customer research and understand the community we serve. Strong problem‑solving skills, with the ability to leverage data analysis and marketing insights to translate complex challenges into performance marketing strategies. Experience with data visualization tools like Looker and Tableau, and basic understanding of SQL. B2B SaaS experience and understanding the lead funnel through the sales hand‑off process in that environment is a plus. Proficient with tools such as HubSpot and other CRM platforms and understanding of key marketing funnel metrics. Compensation & Benefits At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. This role has an annual salary range of $118,800 - $185,500. Most new hires join at the accomplished stage, which for this role represents an annual salary of $141,000. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane‑specific knowledge. Paying for growth. You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission. Paying clearly is one of our compensation fundamentals. Watch this short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process. We also offer a comprehensive benefits package. You can learn more about it here At Jane, we’re committed to fostering an environment that allows you to come to work as your truest self. We believe it’s important to actively recognize, embrace, and celebrate our differences in order to make Jane an inclusive, equitable, and diverse workplace. We want to build a team of people who make conversations rich with perspective and experience. We are committed to listening to every voice in order to learn and grow because doing this will allow us to meet the needs of the diverse community of helpers that Jane serves. Employment decisions are made based on how a candidate’s skills and experiences match the role and what they bring to the Jane community, assessed through a fair interview process. We encourage anyone who requires accommodation or adjustments throughout the interview process to let us know, and we will do our best to support you. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Software Development #J-18808-Ljbffr