Senior Merchandising Manager

Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight. Join us and be a part of the future of interactive entertainment At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law. Responsibilities In this role you will : Lead creative vision and expand the product range through innovative designs, exclusive limited editions, and strategic brand collaborations.Develop the annual merchandise planning and product roadmap, coordinating launches with game updates and community events.Source and manage relationships with artists, designers, and brand partners while overseeing creative workflows from concept to production.Establish and maintain merchandise art direction guidelines to ensure brand consistency and premium positioning across all products.Create and internally coordinate community-driven marketing campaigns including social media content calendar, influencer partnerships, and engagement initiatives.Monitor market trends and community feedback to inform product development decisions and brand storytelling strategies. Qualifications What we're looking for : Proven experience in creative merchandise strategy and execution, leading impactful product assortments.Strategic and innovative mindset, capable of developing long-term product roadmaps, anticipating market trends, and driving creative experimentation.Leadership and collaboration abilities, inspiring creative teams, fostering cross-functional partnerships, and maintaining a strong client/user focus to deliver exceptional merchandise experiences.Expertise in design tools such as Adobe Illustrator or Photoshop to convey creative vision.Strong project management skills, with hands-on experience using tools like JIRA, Monday, Confluence, and Basecamp to keep initiatives organized and on track.Proficiency in collaboration and documentation platforms (SharePoint, Miro, DevOps) and Microsoft Office 365 to streamline workflows and communication. Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide. Behaviour Interactive is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight™, which has entertained more than 60 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects. Behaviour Interactive has also established itself as one of the world’s leading providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner Bros. Discovery, and Take-Two, among many others. Over more than 30 years, Behaviour Interactive has developed an unparalleled, award-winning culture. The company was named one of the Best Places to Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour Interactive has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), the United Kingdom (Behaviour UK - North and Behaviour UK - South) and the Netherlands (Behaviour Rotterdam). #J-18808-Ljbffr