Marketing Segment Manager

Marketing Segment Manager - Cadillac Canada Join to apply for the Marketing Segment Manager - Cadillac Canada role at Cadillac. Hybrid – reporting to the Oshawa Elevation Centre or Markham Elevation Centre three times per week. Working closely with the National Brand Marketing Manager – Cadillac, monitor and analyze market dynamics, develop strategic plans and marketing initiatives for the Cadillac portfolio of ICE and new Electric Vehicle models. Key Responsibilities Be the Canadian subject matter expert for the entire Cadillac vehicle portfolio. Partner with the Brand Team to achieve business plan targets including sales, market share, profitability and brand health. Monitor and analyze the luxury automotive competitive landscape to inform retail and go‑to‑market strategies. Lead the development of monthly retail incentive plans through the Retail Planning Meeting process. Create impactful sales, marketing and training tools for field staff and dealership personnel. Conduct detailed analysis and provide strategic recommendations across brand management areas such as incentives, market dynamics, competitive positioning, packaging, pricing and volume. Collaborate with Chevrolet, Buick and GMC counterparts to ensure cohesive showroom strategy and alignment. Support the development of new product programs by advising on packaging, positioning, pricing and marketing strategy. Drive flawless execution of product launches and model‑year transitions. Strategically manage product lifecycles to optimize launch timing, maintain competitiveness and maximize long‑term profitability. Simplify dealer ordering processes by reducing complexity, enhancing configurator tools and aligning packaging with demand‑driven insights. Deliver clear, strategic proposals to senior leadership that articulate business impact and competitive positioning. Support PR communications in crafting media press releases, coordinating interviews and producing content for Media Ride & Drive events. Build strong relationships with U.S. Product & Brand Marketing teams to ensure strategic alignment and collaboration. Develop distinct Canadian brand positioning tailored to market needs. Partner with Cadillac Advertising & Communications to create comprehensive marketing plans and agency briefs. Lead the creation of strategic, concise brand plans that support Cadillac’s marketing objectives. Required Skills And Experience Strong communication and collaboration skills. Interpersonal skills and ability to lead and influence various groups and levels. Strong organization and analytical skills. Ability to lead and manage. Strength in Microsoft Office – Excel and PowerPoint. Willingness to travel. Preferred Skills And Experience Previous field sales experience. Previous marketing experience. Bilingual (English/French). Education and Training University degree (Bachelor of Commerce/Business with major in Marketing) or equivalent experience. Benefits Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave. Healthcare, dental and vision benefits including a health care spending account and wellness incentive. Life insurance plans. Company and matching contributions to a Defined Contribution Pension plan. GM Vehicle Purchase Plan. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. Non-Discrimination and Equal Employment Opportunities General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call 800‑865‑7580. In your email, include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. #J-18808-Ljbffr