Social Media Specialist

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®. At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. Why is this role important? We are seeking a detail-oriented and analytical Social Media Specialist to join our team. This role is crucial for driving our social media strategy through data-driven insights and optimization. As a Social Media Specialist, you will be responsible for day-to-day reporting, analyzing social media performance, and interpreting data to guide our strategy. Your expertise in understanding social media platforms like Meta, TikTok, and others will be fundamental to refining our approach and enhancing our brand presence. Responsibilities: Manage overall day-to-day operations of brand social media channels, including content scheduling, posting, and moderation. Post relevant social media content to optimize engagement with fans and followers to drive brand loyalty and brand resonance. Show measurable results in community engagement and growth. Serve as the main point of contact for our local social media strategy. Collaborate with internal teams to align social media efforts with broader marketing goals and regional needs. Utilize social media data and metrics for analyzing trends, monitoring performance, and optimizing strategies. Stay up-to-date with industry trends, best practices, and emerging social media platforms. Continuously analyze competitors and identify opportunities to strengthen our social media strategies and ways to improve. Stay informed about relevant social media regulations and guidelines to ensure compliance. Bring a social activation to life, leading through each stage from strategy and planning, to execution and reporting. Work in collaboration with enterprise teams (brand marketing, creative and content) to develop compelling social creative. Qualifications: Post-secondary education equivalent to a college diploma or university degree in marketing, media, or a related field. Proven community management experience. Demonstrated social media expertise from strategy through execution. Deep understanding of social media channels (Facebook, Instagram, TikTok, LinkedIn, etc.). Working knowledge of social media tools (Social Studio, Meta Business Suite). Excellent writing and editing skills. Exercise sound judgment to issue resolution of day-to-day operational challenges. Ability to work with autonomy, follow instructions and work as part of an integrated team. Experience with both paid and organic social is an asset. Ability to execute with flawless detail while keeping visibility of the broader strategy. Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People. If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team. We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities. Please Note Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process. #J-18808-Ljbffr