Senior Customer Marketing Manager

Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the role: We are seeking a proactive and impact-driven Senior Customer Marketing Manager - Strategic Advocacy to build and scale Samsara’s customer advocacy efforts through two distinct programs: our Strategic Partnership Program and our Speaker Program. This role is pivotal in cultivating deep relationships with our most influential customers, expanding our advocate network, and amplifying customer voices through compelling storytelling. You will be responsible for developing tailored co‑marketing partnerships, recruiting and elevating high-impact speakers, and ensuring that customer advocacy fuels Samsara’s go‑to‑market strategy by delivering powerful customer stories across key initiatives, campaigns, events, and high‑visibility content. This is a remote position open to candidates residing in Canada. You should apply if: You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely. You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment. You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers. You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high‑calibre team that will encourage you to do your best. In this role, you will: Lead the Strategic Partnership Program (SPP): Develop and execute tailored co‑marketing plans with Samsara’s most strategic customers to create compelling advocacy assets. Identify and secure partnerships with key accounts, focusing on high‑ACV customers in priority industries with multi‑product adoption. Scale the Customer Speaker Program: Build and maintain a repository of engaged customer advocates who are strong speakers. Develop a structured recruitment and enablement strategy, ensuring customers are well‑prepared to represent Samsara in events, webinars, podcasts, and executive briefings. Fuel go‑to‑market initiatives with customer advocacy: Align advocacy efforts with GTM priorities by integrating top customer stories into high‑impact campaigns, product launches, and events. Partner with Sales, Marketing, and Field teams to leverage advocacy in driving awareness, pipeline, and deal progression. Deepen customer relationships to drive retention and expansion: Engage top advocates through exclusive sponsorships, events, and storytelling opportunities that showcase their successes while strengthening their connection to Samsara. Support Samsara’s flagship customer conference and key events: Drive customer storytelling, speaker recruitment, and engagement for Samsara’s annual user conference and other marquee events. Build relationships with customer speakers, provide coaching, and oversee content capture to maximize post‑event advocacy impact. Optimize and scale internal processes: Mature internal workflows, tools, and automation to streamline speaker sourcing, tracking, and fulfillment. Partner with Customer Marketing Ops to enhance operational efficiency and enable seamless self‑service for GTM teams. Measure and optimize program impact: Track key advocacy metrics, analyze engagement data, and leverage AI‑driven workflows to optimize program efficiencies. Gather internal and external feedback to continuously improve the advocate experience and business impact. Partner with the Content and Brand teams to create high‑impact customer content, including case studies, blog posts, and video testimonials, managing all aspects of the customer engagement—from initial relationship building to final production, including onsite engagement for video shoots. Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices. Minimum requirements for the role: 8+ years of experience in customer advocacy, customer marketing, and/or marketing program management in a B2B SaaS environment. Proven ability to own strategy and execution end‑to‑end, building and scaling customer advocacy programs that drive measurable business impact and fuel GTM initiatives. Highly effective at relationship building, with a knack for developing authentic customer relationships, driving engagement, and managing all aspects of the customer experience, including onsite and video‑related engagements. Exceptional storytelling skills—you are a business‑savvy storyteller who can craft compelling, human‑centered narratives with strong data‑driven insights and no fluff. Highly organized and execution‑focused, with outstanding project management skills and the proven ability to manage multiple, complex initiatives with high quality and on deadline. Self‑starter and quick learner who thrives in a fast‑paced, autonomous environment. Strong cross‑functional collaborator, able to influence and partner effectively with Sales, Customer Success, Marketing, and Product teams. Excellent verbal and written communication skills, with a core passion for serving and amplifying customer voices. Results‑driven with strong analytical skills, capable of measuring the effectiveness of advocacy programs and optimizing for greater impact. Bachelor’s degree from a 4‑year institution or equivalent experience required. An ideal candidate also has: Strong problem‑solving mindset with ability to quickly diagnose issues, troubleshoot challenges, and drive solutions. High attention to detail and a commitment to quality work, ensuring all advocacy programs and content reflect Samsara’s brand excellence. At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact. Benefits Full time employees receive a competitive total compensation package along with employee‑led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Accommodations Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process. Flexible Working At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in‑person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on‑site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable. Fraudulent Employment Offers Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us‑greenhouse‑mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here. Compensation Philosophy Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually. We pay for performance, and top performers in eligible roles may receive above‑market equity refresh awards which allow employees to achieve higher market. The range of annual base salary for full‑time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job‑related knowledge, skills, and experience. $113,050 — $146,300 CAD #J-18808-Ljbffr