Marketing Technology

7 days ago

Vaughan, Canada BLAZESOFT Full time

Marketing Technology & Data Analytics Specialist (iGaming Experience Preferred) Join to apply for the Marketing Technology & Data Analytics Specialist (iGaming Experience Preferred) role at BLAZESOFT. We are looking for a Marketing Technology & Data Analytics Specialist who will act as the bridge between our PPC/Performance Marketing team and technical development. The ideal candidate has strong expertise in marketing technology integrations, tracking, data flow optimization, and analytics. Experience in the iGaming industry is a strong plus. You will be responsible for implementing and maintaining best‑in‑class marketing tracking infrastructure, ensuring data accuracy across platforms, and enabling the marketing team to make decisions based on reliable performance data. Key Responsibilities Tracking & Integrations – Implement, maintain, and optimize Meta Conversion API, Google Ads conversion tracking, TikTok, Snapchat, Unity, IronSource integrations, and other ad platforms. Ensure proper event mapping and deduplication across pixels, SDKs, and server‑to‑server (S2S) integrations. Lead integrations with AppsFlyer MMP, including iOS SKAN setup, Android attribution, and event postbacks. Set up and maintain GA4 for advanced funnel tracking across apps and web. Build, test, and maintain data pipelines to avoid attribution mismatches. Data Flow & Quality Assurance – Identify and resolve data discrepancies between platforms (Meta, Google, AppsFlyer, Power BI). Implement fallback logic and ensure partial data handling (IP/User Agent, FBP, FBC, etc.) is in place. Maintain universal parameter mapping (UTMs, Click IDs, etc.) across all campaigns. Analytics & Reporting – Develop and maintain custom dashboards in Power BI (and other BI tools) tailored to PPC and acquisition teams. Define KPIs, including Registrations, FTDs, LTV, ROAS, Cash‑in, NGR. Perform cohort analysis, retention analysis, and revenue attribution modeling. Work closely with developers to deploy tracking solutions. Collaborate with PPC managers to optimize campaigns based on accurate event data. Support the Product & BI teams with structured data insights. Requirements Proven experience as a Marketing Technology Specialist, Data Analyst, or MarTech Engineer. Strong knowledge of GA4, AppsFlyer, Meta CAPI, TikTok, Snapchat, Unity Ads, IronSource. Proficiency in event tracking, pixel setup, SDK integrations, and API connections. Hands‑on experience with server‑to‑server integrations and conversion event deduplication. Familiarity with Power BI or other BI platforms for dashboard creation. Strong knowledge of SQL, JavaScript, Python (or other scripting languages) for pixel/event customization. Experience in the iGaming industry is highly desirable. Excellent communication skills to act as a bridge between Marketing & Development teams. Nice to Have Experience with Attribution modeling, LTV forecasting, and data‑driven optimization. Familiarity with GTM (Google Tag Manager) server‑side setup. Benefits Opportunities for career development, growth and advancement Collaborative and supportive work environment Competitive salary and bonuses Fantastic company events On‑site leisure facilities On‑site parking Seniority Level Associate Employment Type Full‑time Job Function Information Technology Industries Gambling Facilities and Casinos Referrals increase your chances of interviewing at BLAZESOFT by 2x. Get notified about new Marketing Specialist jobs in Vaughan, Ontario, Canada. #J-18808-Ljbffr

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