Digital Marketing Manager

This range is provided by The Web Advisors. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range CA$80,000.00/yr - CA$85,000.00/yr Digital Marketing Manager The Web Advisors is a high-performance marketing agency seeking a Digital Marketing Manager to lead the strategy, execution, and optimization of client campaigns across multiple digital platforms. You are a hands-on marketer who understands the connection between data and results, and you’re ready to take the next step in driving impact for our clients and mentoring a growing team. Strategic leadership, data-driven optimization, and team collaboration form the core triad of the Digital Marketing Manager’s responsibilities at The Web Advisors. You’ll combine analytical skill, creative thinking, and leadership to ensure campaigns are executed effectively, optimized continuously, and reported transparently. This is an opportunity to shape digital strategy across an exciting mix of tourism, lifestyle, and regional brands while working alongside a team that values integrity, curiosity, and collaboration. In a nutshell, you will Lead digital marketing efforts for our clients, including strategy, execution, and optimization of multi‑channel campaigns. Unite strategic, creative, and technical teams through effective collaboration, open communication, and shared accountability to deliver exceptional outcomes. Be accountable for gathering, interpreting, and reporting performance insights using industry‑standard tools to guide optimization and inform broader marketing strategy. Responsibilities Your core responsibilities will include, but not be limited to: Develop, implement, and optimize multi‑channel digital advertising campaigns across search, display, video, social, and programmatic platforms. Lead the day‑to‑day management, measurement, and budget optimization of campaigns to achieve or exceed defined KPIs. Collaborate with agency colleagues to align campaign strategy, creative direction, and client goals. Gather, analyze, and interpret web analytics and performance data to inform optimization strategies and site enhancements. Create and present regular reports and insights on campaign performance to clients and senior leadership. Leverage insights from paid campaigns to guide SEO tactics, content development, and website updates, ensuring strategic alignment and consistent performance across all digital channels. Proactively identify opportunities and make strategic recommendations to enhance campaign results. Stay informed about industry trends, emerging technologies, best practices, and integrate relevant innovations into campaigns. Requirements To be considered for this role, you must possess the following: University degree or college diploma in marketing, or digital advertising or related discipline and/or; Minimum four years of professional experience in an active digital marketing role, with core responsibilities including campaign strategy, optimization, analytics, and reporting; Proven experience in developing, managing and optimizing campaigns across search, display & video platforms, bringing a strong understanding of audience targeting, keyword strategy, and budget management; Excellent organizational and project management skills, with the ability to balance multiple priorities, meet deadlines, and maintain attention to detail in a fast‑paced environment; Proficiency with technical measurement/reporting tools, and the ability to interpret complex data and translate insights into actionable recommendations; Experience mentoring or managing digital marketing professionals, fostering collaboration, and building a culture of accountability and continuous improvement; Demonstrated ability to communicate complex marketing performance clearly through reports, presentations, and discussions with both clients and internal teams; Strong understanding of conversion tracking and how to align creative and content strategy with measurable campaign goals. It Would Be Awesome If You: Have Google Ads, Meta Blueprint, DV360, or other programmatic platform certifications; Possess agency experience leading digital strategy across multiple client portfolios; Demonstrated leadership skills in mentoring team members or managing cross‑functional projects; Are comfortable creating custom measurement frameworks and advanced reporting dashboards; Can teach us something new about digital marketing. A Day in the Life This role is based at our Victoria, BC office and involves in‑person collaboration with our team. It is not suitable for remote work. This is a full‑time position with core hours from 8:30 AM to 5:00 PM PST, Monday to Friday. Flexible hours are available to accommodate personal responsibilities. Occasionally, work outside of regular hours may be necessary to meet campaign requirements. On any given day, you’ll work closely with a team of collaborative, high‑performing marketers. You’ll take a hands‑on approach to lead the organization’s efforts in building and optimizing digital advertising campaigns, analyzing performance data, and recommending improvements that help our clients succeed. Salary and Benefits In addition to offering an engaging workplace where we collaborate in the creation of great work for our clients, The Web Advisors offer the following competitive annual salary and benefits: Salary $80,000 - $85,000 Annually 2 weeks paid time off Professional development time & education allowance Flexible working environment Team outings and social events How To Apply Submit your application, including a resume with a cover letter detailing why we would be fortunate to have you on our team. Include your favourite flavour of ice cream in your application.🍦We’re serious Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing, Advertising, and Management Industries Advertising Services and Marketing Services Referrals increase your chances of interviewing at The Web Advisors by 2x Location: Victoria, British Columbia, Canada #J-18808-Ljbffr