Senior Manager, Brand

1 month ago

Calgary, Canada Stantec Consulting International Ltd. Full time
p>Senior Marketing Manager, Transportation - ( 240002PI ) We are looking for a full-time Senior Marketing Manager, Transportation to provide marketing leadership and strategic expertise to establish Stantec’s desired market position, develop strong, lasting relationships with key clients, find market opportunities and create winning proposal submissions/presentations and communications in the pursuit of specific project opportunities. The ideal candidate will have a passion for nitty gritty details —an energetic team player who can communicate effectively, manage multiple projects at the same time, and thrive in a deadline-driven environment.Reporting directly to the Director, Infrastructure Marketing and with a strong alliance to the Transportation Leadership, the SMM provides marketing management and strategic expertise to the Transportation leadership team to ensure understanding of the strategic direction for the Sector, and to develop and deliver the annual integrated marketing and business development plan to achieve the Sector’s financial and market leadership goals. Through a team of marketing professionals, the SMM works with regional/local leadership and practitioners to establish the desired market position within the Sector, identify market opportunities and create winning proposal submissions/presentations and communications in the pursuit of specific project opportunities.The role also includes working with a larger Stantec team of Marketing, Business Development, Public Relations, and Communications professionals to build our brand awareness and identify market opportunities for top line growth.Marketing Strategy Support and Implementation Partner with Transportation Leadership and Marketing Director to provide direction and expertise in marketing and business development Partner with Transportation Leadership and Marketing Director to develop the annual M&BD business plan to support sector goals for revenue growth and market share across the business lines Partner with Transportation Leadership and Marketing Director to develop key clients and project “must wins” to target in each operating year Engage with Transportation Leadership to assess Stantec’s market positioning at the National/Regional level through primary and secondary market research, and develop/implement communications strategies and plans to achieve the desired market positioning Engage with Transportation Leadership and Account Managers in developing specific strategies for client and related event coordination, project opportunity / lead tracking, and major or multi-disciplinary proposals in support of account management Prospect and qualify new client pursuits and related project work within the Sector across the business lines Provide leadership for “go/no go analysis” for project pursuits with key clients in the Sector across the business lines Liaison with market research team to help develop strategies that connect to client needs, trends in the Sector, and competitor movement Track ongoing status against the M&BD plan for projected revenue, project pursuit status and success rates on wins Brand Management/Promotions Partner with the Public Relations Managers and Marketing Managers to develop annual marketing and public relations strategies and plans in support of marketing communications initiatives and events for the Sector Provide oversight and direction on marketing and communications platforms including targeted publications, e-campaigns, promotional material, booth, and banner stands involving key conferences/tradeshows and brochures Work closely with Regional Marketing Directors and their teams to ensure Sector representation through development and coordination of internal and external content within Stantec Marketing Knowledge Center, stantec.li>Promote the consistent use of the Stantec Pipeline in support of account management and business development efforts Marketing Team Leadership Demonstrate teamwork with Transportation Leadership, Account Managers, Practice Leadership, Local Leadership and Marketing Leadership Assist in recruiting, motivating, and providing ongoing leadership, mentoring, and coaching to a team of marketing professionals who work directly with leadership and practitioners to implement and achieve the goals of the annual Business Plan Function as a knowledge resource and leader for marketing team members Work closely with Regional Marketing Directors and their teams to execute at the local level Strong knowledge and understanding of marketing and business development best practice Ability to effectively communicate with senior management, supervisors, peers, and clients, internally and externally Working knowledge in the use of desktop publishing software such as InDesign, Photoshop, Adobe Acrobat, etc.Demonstrated proficiency with web-based tools and Microsoft Office applications including but not limited to Outlook, Word, Excel, etc.Awareness that ongoing training may involve professional development courses in the evenings or on weekends Awareness that attendance of trade and industry association events, and networking with marketing peers at identified teaming partner firms could be required

Post-Secondary degree in business, sales and/or marketing

Minimum of 10 years of progressive experience in a senior marketing role in a medium to large-sized organization

Benefits Summary: Regular full-time and part-time employees will have access to health, dental, and vision plans, a well-being program, health care spending account, wellness spending accounts, group registered retirement savings plan, employee stock purchase program, group tax-free savings account, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage, and paid time off.

Temporary/casual employees will have access to group registered retirement savings plan, employee stock purchase program, and group tax-free savings account.Organization : BC-1301 Marketing & Communications-CA BOU

Schedule : Full-time

Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, color, religion, sex, national origin, age, marital status, genetic information, disability, protected veteran status, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with local, state and federal laws and regulations and ensures equitable opportunities in all aspects of employment. EEO including Disability/Protected Veterans

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