Digital Director Performance Media

4 weeks ago

Old Toronto, Canada Dentsu Full time
p>Company Description

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

Job Description

As the Director of Media Effectiveness, you will lead a cross-disciplinary team consisting of data analysts and media effectiveness analysts. As the senior contact for your client, you will partner with the client, investment and audience leads to set strategy, develop measurement frameworks, create a learning agenda, structure for reporting, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders. The aim of this role is to own all of media performance, not just digital channels.

Collaborate across the dentsu network, including Merkle, to bring in automation and support our clients in complex analytics projects.Manage the analytics business for a portfolio of clients.Act as the senior contact for analytics, adapting to business challenges with agility and direction.Advise clients on how best to apply econometrics and attribution of their media directly to their media planning & business efforts.Partner with audience and insights to drive more closed loops on audience performance to analytics to constantly improve performance but also source opportunities for clients.Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be leveraged to answer ongoing and ad hoc client questions.Explore business opportunities in Creative Analytics and new spaces in advanced analytics.

Qualifications:

  1. Post-secondary Degree or Diploma in Mathematics, Statistics, Business Analysis, Media, or related field.
  2. A minimum of 5 years’ experience in a similar role with a focus in media or digital.
  3. Excellent verbal and written communication skills, with the ability to convey and package technical findings in simple terms.
  4. Understanding of all planning and buying, with a focus on standard media metrics in social, search, display, TV, connected TV, video, print, OOH/DOOH etc.
  5. Experience with Data Visualization software and dashboard building (e.g., Tableau) This role knows how to deliver a story with data.
  6. Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees.
  7. Extensive experience with statistical modelling techniques.
  8. Experience in the development and execution of data strategies for a highly complex client.
  9. Well-developed communication skills: the ability to communicate complex data challenges and insights to an executive level audience is a critical qualification.
  10. Proven track record of achievement in the management of teams in a data-driven agency environment.

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